Marketing Data & Analytics Leader

ID.me; Mountain View (CA); On-site; USD 169,097 - 207,000; Full time

Benefits offered by this job

Comprehensive medical and dental insurance

401(k) with company match

Unlimited paid time off

Job summary

ID.me is seeking a Head of Marketing Data & Measurement to spearhead our analytics practice, establishing frameworks to inform marketing decisions. This role requires significant expertise in marketing analytics, data engineering, and multi-touch attribution, with responsibilities spanning data infrastructure, performance measurement, and cross-functional partnership.

The ideal candidate will have over 10 years of experience, a profound understanding of marketing tools like Salesforce and Google Analytics, and a strategic mindset towards data utilization. Join ID.me and help shape the future of our marketing initiatives.

Qualifications

• 10+ years of experience in marketing analytics or closely related field.
• Hands-on expertise in marketing attribution and data stack.
• Strong command of modern marketing data tools and techniques.

Responsibilities

• Build and lead data infrastructure for marketing decisions.
• Design marketing measurement frameworks and dashboards.
• Define marketing KPIs with consistent definitions and reporting.

Skills

Marketing analytics

Multi-touch attribution

Data engineering

SQL

BI tooling

Education

Bachelor's degree in Statistics, Mathematics, or related field

Tools

Salesforce

Google Analytics

Braze

Tableau

Job description

ID.me is seeking a Head of Marketing Data & Measurement to spearhead our analytics practice, establishing frameworks to inform marketing decisions. This role requires significant expertise in marketing analytics, data engineering, and multi-touch attribution, with responsibilities spanning data infrastructure, performance measurement, and cross-functional partnership.

The ideal candidate will have over 10 years of experience, a profound understanding of marketing tools like Salesforce and Google Analytics, and a strategic mindset towards data utilization. Join ID.me and help shape the future of our marketing initiatives.