Marketing Data & Systems Analyst

ID.me; San Francisco (CA); On-site; USD 155,000 - 190,000; Full time

Benefits offered by this job

401(k) with company match

Paid time off

Job summary

ID.me is hiring a Marketing Data & Systems Analyst to study, evaluate, and improve the systems powering the Enterprise Marketing team's campaigns. You’ll analyze performance data, evaluate marketing tech, and consult with Sales, Product Marketing, and Field Marketing to align systems with strategic goals as the team scales enterprise revenue.

You’ll focus on cross-functional data workflows across funnel stages and have room to specialize as the team matures over 12–18 months.

Qualifications

• 5-10 years of experience with marketing systems and data at a high-growth SaaS or tech company.
• Hands-on Marketo and Salesforce configuration, segmentation, and reporting.
• Experience building dashboards and reports in Excel/Google Sheets/Tableau.
• Strong stakeholder consultation across Sales, Product Marketing, and Field Marketing.
• Bachelor’s degree or equivalent experience; bonus for regulated industries.

Responsibilities

• Analyze campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting.
• Study marketing systems (Marketo, Salesforce, ABM tools) and identify efficiency gains.
• Evaluate new marketing tech to improve campaigns and workflows.
• Design, run, and evaluate A/B tests to improve lead conversion and ROI.
• Build dashboards to monitor KPIs and funnel performance.
• Gather requirements from stakeholders to align systems with strategy.

Skills

Marketing data & systems analysis

Marketing automation

CRM experience

Data visualization

Excel / Google Sheets

Stakeholder communication

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Marketo

Salesforce

Excel

Google Sheets

Tableau

Job description

Company Overview ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on-site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote-by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here.

Role Overview We’re hiring a Marketing Data & Systems Analyst to study, evaluate, and improve the systems and processes that power our Enterprise (B2B) Marketing team’s campaigns. You’ll analyze performance data, evaluate and recommend marketing technology tools, and consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine how our systems should support strategic objectives — partnering closely with those teams as we scale enterprise revenue across B2C brands, Public Sector, Healthcare, and Workforce.

This is a broad, cross-functional seat by design. You’ll study current systems and workflows across the funnel and have room to specialize in a particular system, data domain, or vertical as the team matures over the next 12–18 months.

Responsibilities Systems & Data Analysis

• Analyze and interpret campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting to uncover trends, optimize campaigns, and support strategic decisions.
• Study current marketing systems and processes (Marketo, Salesforce, Clay, ABM platforms, campaign trafficking workflows) to identify areas for improvement and increased efficiency, aligning with business goals.
• Evaluate and research new marketing technology tools to enhance campaign performance and operational workflows.
• Analyze the costs and benefits of marketing systems and tool upgrades to support team needs.

Testing & Experimentation

• Design, execute, and evaluate A/B tests and other experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion and campaign functionality.
• Build and maintain dashboards and reports to monitor KPIs, lead funnel performance, and ROI.

Stakeholder Consultation & Requirements Gathering

• Consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine the role of marketing technology systems in achieving strategic objectives.
• Gather requirements from Sales, Field Marketing, and Product Marketing to recommend campaign and systems improvements in a clear, data-backed manner.
• Consult with designers, copywriters, and vertical marketers to enhance campaign messaging and targeting via automated systems.

Campaign Systems Management

• Manage the full integrated campaign calendar and schedule, including timelines, deliverables, and cross-functional coordination.
• Plan and execute recurring email/nurture campaigns using Marketo and Salesforce, leveraging segmentation and performance data.
• Oversee and manage deliverables for campaign projects, ensuring alignment with goals and timelines.
• Apply strong project management skills to ensure timely execution of marketing strategies and deliverables.

**Qualifications

**

• 5-10 years of experience working with marketing systems and data (e.g., marketing automation, CRM, analytics/reporting tools), ideally at a high-growth SaaS or technology company.
• Hands-on experience with marketing automation (Marketo) and CRM (Salesforce), including configuration, segmentation, and reporting.
• Experience analyzing performance data and building dashboards/reports (Excel, Google Sheets, Tableau, or similar).
• Experience evaluating and recommending marketing technology tools and workflows.
• Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
• Project management chops — able to manage overlapping deadlines and competing stakeholders.
• Bachelor’s degree or equivalent experience.
• Bonus: experience with regulated industries (Public Sector, Healthcare).

WHY THIS ROLE You’ll join a B2B Marketing team scaling from a few seats to a full-stack org over the next year. This is a systems- and data-focused seat: broad scope across marketing technology and campaign infrastructure, a fast learning curve, and a clear path to specializing as the team matures. You’ll work directly with the VP of Enterprise Marketing and partner with the broader marketing leadership team across Brand, Product Marketing, and MarOps.

The annual base salary listed does not include a company bonus, incentive for sales roles, equity and benefits which will be determined based on experience, skills, education, relevant training, geographic location and role.

ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.

Final offers may vary from the amount listed based on qualifications, professional experiences, skills, education, relevant training, geographic location, and other job related factors.

Mountain View, CA Pay Range

$155,471—$190,000 USD

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me’s policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.