Marketing Data & Attribution Lead

RHO; New York (NY); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity

Healthcare benefits

Paid time off

Job summary

Rho is seeking a Marketing Operations Lead to own the data and systems layer for the marketing team. You will define marketing metrics, model sources in Snowflake with dbt, and build the reporting used by marketing, executives, and the board.

This role is hands‑on and requires working in Snowflake, dbt, and with data engineering. You own metrics definitions and the activation layer, while RevOps maintains CRM and sales systems.

Qualifications

• Fluent SQL; built and owned dbt models in a real warehouse.
• Experience owning marketing or GTM data with financial impact.
• Able to reconcile conflicting numbers across platforms and explain gaps.
• Systems experience: forms, routing, CRM sync, reverse ETL, taxonomy.
• Define metrics instead of waiting for hand‑me‑downs.
• Judgment on PII and compliance in financial services context.

Responsibilities

• Own the marketing metrics layer: definitions and the join path from sources to funded outcomes.
• Model every source in Snowflake; dbt models and data quality stewardship.
• Build attribution that reconciles ad platforms, CRM, and call data.
• Ship recurring reporting: weekly channel performance, CAC, payback by channel and cohort.
• Own the activation layer: reverse ETL to lifecycle, ads, and sales tooling.
• Maintain marketing systems hygiene: UTM taxonomy, data contracts, and lead routing.
• Ensure proper PII handling and governance by design.
• Document and monitor dashboards to surface correct numbers.

Skills

Fluent SQL

dbt models

Data warehousing

Marketing metrics

Tools

Snowflake

dbt

Hightouch

Salesforce

HubSpot

Job description

Rho is seeking a Marketing Operations Lead to own the data and systems layer for the marketing team. You will define marketing metrics, model sources in Snowflake with dbt, and build the reporting used by marketing, executives, and the board.

This role is hands‑on and requires working in Snowflake, dbt, and with data engineering. You own metrics definitions and the activation layer, while RevOps maintains CRM and sales systems.