Marketing Data Analytics Lead

Dow Jones & Company, Inc.; Princeton (NJ); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Wellbeing programs

Job summary

Dow Jones & Company, Inc. is seeking a Senior Analyst in Marketing Data Operations to build, execute, and support campaign analytics across multiple business lines.

Location is Princeton, with a union role and a strong focus on data-driven decision making within Marketing. The role requires deep SQL expertise, experience with Tableau and Snowflake, and the ability to translate complex datasets into actionable insights for marketing stakeholders.

Qualifications

• 5+ years of experience in Data Analytics.
• Experience with visualization tools such as Tableau, Looker, or similar.
• Experience manipulating data sets using R or Python and handling large scale, unstructured data.
• Extensive SQL experience for data extraction, manipulation, and analyses; including stored procedures, complex joins, creation of views, and database scripting.
• Experience with ETL processes and cloud-based tools (Snowflake).
• Experience with AI tools for improving productivity and building end-user facing analytical products.
• Tableau Desktop Certification Preferred
• Experience with Microsoft Office, Google Suite
• Strong eye for data visualization and design
• Excellent data gathering, analytical, and problem-solving skills
• Excellent oral and written communication skills
• BA or BS degree or equivalent experience
• Strong work ethic with good time management with ability to work with diverse teams across many stakeholders and departments

Responsibilities

• Develop mastery of all Dow Jones data sources used in analytics.
• Use Tableau/Snowflake to aggregate and analyze data across marketing channels.
• Ensure data quality, troubleshoot validation issues, and drive resolution.
• Support data-driven marketing projects by evaluating large datasets to inform strategy.
• Collaborate with data engineering and product teams to collect, cleanse and organize data.
• Help stakeholders establish benchmarks, inputs and metrics for new programs.
• Tell stories with data and educate stakeholders to support actions taken.
• Design scalable Gold layer tables and views in the Customer data lake (Snowflake).
• Manage multiple projects and dashboards to meet objectives and deadlines.
• Execute projects and dashboards with minimal guidance.
• Leverage AI tools to automate data workflows and reporting.

Skills

Data Analytics

Communication Skills

Time Management

Team Collaboration

Education

BA or BS degree or equivalent experience

Tools

Tableau

Looker

Python

R

Snowflake

SQL

AI tools

Job description

Dow Jones & Company, Inc. is seeking a Senior Analyst in Marketing Data Operations to build, execute, and support campaign analytics across multiple business lines.

Location is Princeton, with a union role and a strong focus on data-driven decision making within Marketing. The role requires deep SQL expertise, experience with Tableau and Snowflake, and the ability to translate complex datasets into actionable insights for marketing stakeholders.