Head of Marketing Analytics & Insights

Holman; Mount Laurel Township (NJ); Hybrid; USD 121,000 - 187,000; Full time

Benefits offered by this job

Health Insurance

Vision Insurance

Dental Insurance

401(k) with Company Match

Paid Time Off

Job summary

Holman seeks a senior leader to own Marketing Analytics across its retail and commercial businesses. You will deliver data-driven insights that inform strategic decisions and ROI optimization.

You will oversee data architecture across Snowflake, Power BI, and Databricks, translating complex findings into actionable recommendations. Lead KPI frameworks and governance, while mentoring analysts and shaping enterprise media strategy.

Qualifications

• 8+ years of progressive experience in marketing analytics or data-driven strategy, with demonstrated expertise managing large, multi-source data environments.
• 3+ years of experience leading cross-functional analytics or business intelligence teams supporting enterprise-level performance.
• Proven track record in developing data architecture, attribution methodologies, and KPI frameworks that drive measurable revenue and efficiency outcomes.

Responsibilities

• Lead enterprise Marketing Analytics to deliver data-driven insights informing strategic decisions across Holman’s retail and commercial businesses.
• Oversee design, integration and governance of marketing data across Snowflake, Power BI, and Databricks for timely, actionable visibility into ROI.
• Act as strategic advisor to Marketing and Strategy leadership, translating analytics into recommendations shaping media investments and market share growth.
• Establish processes defining project goals, KPIs, benchmarks, and reporting results.
• Develop quality assurance to reduce delivery time and support automation across marketing.
• Study industry trends and incorporate macro factors to provide context and clarity.
• Manage workload and priorities using project management tools.
• Deeply understand Holman products and solutions to inform analysis.
• Deliver quarterly employee evaluations and monthly 1:1 coaching to develop the team.

Skills

Marketing analytics leadership

Strategic advisory

Cross-functional collaboration

Performance modeling

Project management

Python

R

SQL

Data storytelling

Education

Graduate degree in data science, statistics, analytics, or related field

Bachelor’s degree in a quantitative discipline

Power BI certification

Databricks certification

Google Analytics 4 certification

GitHub certification

Tools

Snowflake

Power BI

Databricks

Qlik

Job description

Holman seeks a senior leader to own Marketing Analytics across its retail and commercial businesses. You will deliver data-driven insights that inform strategic decisions and ROI optimization.

You will oversee data architecture across Snowflake, Power BI, and Databricks, translating complex findings into actionable recommendations. Lead KPI frameworks and governance, while mentoring analysts and shaping enterprise media strategy.