Marketing Operations Lead

RHO; New York (NY); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity

Healthcare benefits

Paid time off

Job summary

Rho is seeking a Marketing Operations Lead to own the data and systems layer for the marketing team. You will define marketing metrics, model sources in Snowflake with dbt, and build the reporting used by marketing, executives, and the board.

This role is hands‑on and requires working in Snowflake, dbt, and with data engineering. You own metrics definitions and the activation layer, while RevOps maintains CRM and sales systems.

Qualifications

• Fluent SQL; built and owned dbt models in a real warehouse.
• Experience owning marketing or GTM data with financial impact.
• Able to reconcile conflicting numbers across platforms and explain gaps.
• Systems experience: forms, routing, CRM sync, reverse ETL, taxonomy.
• Define metrics instead of waiting for hand‑me‑downs.
• Judgment on PII and compliance in financial services context.

Responsibilities

• Own the marketing metrics layer: definitions and the join path from sources to funded outcomes.
• Model every source in Snowflake; dbt models and data quality stewardship.
• Build attribution that reconciles ad platforms, CRM, and call data.
• Ship recurring reporting: weekly channel performance, CAC, payback by channel and cohort.
• Own the activation layer: reverse ETL to lifecycle, ads, and sales tooling.
• Maintain marketing systems hygiene: UTM taxonomy, data contracts, and lead routing.
• Ensure proper PII handling and governance by design.
• Document and monitor dashboards to surface correct numbers.

Skills

Fluent SQL

dbt models

Data warehousing

Marketing metrics

Tools

Snowflake

dbt

Hightouch

Salesforce

HubSpot

Job description

About Us

Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books - all in one connected platform backed by real human support.

About the role

We're hiring a Marketing Operations Lead to own the data and systems layer under Rho's marketing team. Today it's spread across a dozen platforms, mostly unmodeled, with no single owner. We can tell you what we spent and roughly what came in. We can't tell you reliably which channels produce funded customers, or at what cost.

You'll fix that. Define what marketing measures, get every source into Snowflake as modeled data, and build the reporting marketing, exec, and the board actually run on.

This is hands-on. You work in the same infrastructure as everyone else: Snowflake and dbt, alongside data engineering. You are not here to build a parallel marketing data stack inside Salesforce, HubSpot, or a spreadsheet. If it matters, it lives in the warehouse.

Data engineering owns the platform and the pipelines. RevOps owns the CRM and the sales systems of record. You own marketing metric definitions, the models built on them, and the activation layer.

Responsibilities

• The marketing metrics layer: grain, definitions, and the join path from every marketing source to funded outcomes. This is the current bottleneck and it's yours on day one.
• Model every source in Snowflake: paid social, web analytics, search console, organic social, affiliate and referral, call platform, CRM, AI search visibility. Data engineering handles ingestion, you own the dbt models.
• Build attribution that holds up, including reconciling ad platforms, the CRM, and our call platform, where the same funnel can return three different numbers.
• Ship the recurring reporting: weekly channel performance, cost per funded customer, CAC and payback by channel and cohort, marketing health.
• Own the activation layer: reverse ETL from the warehouse into lifecycle, ads, and sales tooling, so audiences come from modeled data instead of hand-pulled lists.
• Own marketing systems hygiene: form capture, UTM and campaign taxonomy, data contracts. Lead routing and CRM sync jointly with RevOps, who own the CRM.
• Get PII handling right by design: where lead capture data lands, what gets passed to third parties.
• Instrument programs at launch, not after.
• Document and monitor everything, so a wrong number surfaces on a dashboard instead of in a board meeting.

Requirements

• Fluent SQL, and you've built and owned dbt models in a real warehouse. This isn't a role you can do from platform UIs.
• You've owned marketing or GTM data where the number mattered financially, and defended a CAC or attribution figure to a skeptical exec.
• You've reconciled conflicting numbers across ad platforms, a CRM, and a warehouse, and can explain the gap rather than picking the flattering one.
• Systems experience, not just analysis: forms, routing, CRM sync, reverse ETL, taxonomy. Comfortable owning plumbing.
• You define metrics instead of waiting to be handed them.
• Judgment on PII and compliance in a regulated financial services context.
• Comfortable as the only person in your function, working across marketing, data engineering, sales ops, and growth without authority over any of them.

Nice to have

• Fintech, banking, or another regulated environment.
• Snowflake, dbt, Hightouch, Salesforce, HubSpot.
• Measurement for AI search and answer engine visibility. It's an active channel for us and barely instrumented anywhere.

Our people are our most valuable asset. The base salary for this role is $130-180K. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.
Diversity is a core value at Rho. We're passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho'ers with ongoing professional growth opportunities.