Remote Snowflake Data Platform Marketing Lead

FinOps Weekly; Northern (KY); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Unlimited vacation

Flexible working options

Health insurance

Parental leave

Employee stock option plan

Home office allowance

Professional development stipend

Peer recognition program

Job summary

FinOps Weekly is seeking a Data Platform Marketing Manager to own quarterly GTM strategy for the SELECT/Data Platform unit. You will define ICPs, prioritize campaigns, and coordinate cross-functional teams across Growth, Content, SDR/BDR, and Creative to drive data-optimization storytelling.

The role focuses on Snowflake optimization, data lakes, and cloud data workloads, with remote work options across North America and competitive benefits.

Qualifications

• 3–5 years in B2B marketing, demand generation or product marketing.
• Experience marketing to data engineering, data platform or FinOps audiences.
• Familiarity with Snowflake, data lakes or cloud data workloads.
• Strong strategic planning with hands-on execution.
• Proven ability to drive pipeline growth in a technical B2B environment.
• Experience partnering with sales leadership.

Responsibilities

• Own the quarterly GTM strategy for the Data Platform unit.
• Define ICP segmentation across Snowflake customers and cloud data platforms.
• Centralize campaign prioritization across Growth, Content, SDR/BDR and Creative.
• Lead integrated campaigns across Growth, Paid Search, LinkedIn, and retargeting.
• Develop thought leadership themes around data efficiency and optimization.
• Track performance, refine programs, and align with revenue goals.

Skills

B2B Marketing

Demand Generation

Product Marketing

Data Engineering

FinOps audiences

Snowflake

Data Lakes

Strategic Planning

Pipeline Growth

Sales Enablement

Tools

LinkedIn

Job description

FinOps Weekly is seeking a Data Platform Marketing Manager to own quarterly GTM strategy for the SELECT/Data Platform unit. You will define ICPs, prioritize campaigns, and coordinate cross-functional teams across Growth, Content, SDR/BDR, and Creative to drive data-optimization storytelling.

The role focuses on Snowflake optimization, data lakes, and cloud data workloads, with remote work options across North America and competitive benefits.