Marketing Data & Analytics Lead

Telna; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading technology company in Miami is searching for a Marketing Data & Analytics Lead to manage its comprehensive marketing data stack. The role involves engineering data pipelines, performing business intelligence analysis, and delivering insights to drive the company's growth strategy. Candidates should have significant experience (6–10+ years) in marketing analytics and be proficient in SQL and ETL processes. This position combines technical skills with business acumen to support various marketing initiatives.

Qualifications

• 6–10+ years in Marketing Analytics, Data Engineering, or Business Intelligence.
• Experience building ETL pipelines and working with data warehouses.
• Comfortable building complex SQL queries and models.

Responsibilities

• Design, build, and maintain marketing data pipelines.
• Develop multi‑touch attribution and channel performance frameworks.
• Deliver executive‑ready performance reports and board materials.

Skills

Advanced SQL skills

Data modeling

Forecasting skills

Understanding of marketing metrics

ETL pipeline building

Tools

DBT

Airflow

Job description

Marketing Data & Analytics Lead (BI + Data Engineering)

We are a fast-growing B2B technology company enabling enterprise customer growth globally. In addition to scaling our core business, we have launched a strategic investment arm focused on high-growth B2C companies.

We actively partner with our portfolio companies — advising on marketing initiatives, performance optimization, and scalable growth strategies — while continuing to support and expand our B2B customer base.

Role Overview

We are seeking a highly technical and business-driven Marketing Data & Analytics Lead to own the full marketing data stack, from ingestion and transformation to performance analysis and executive reporting.

This role combines data engineering, BI development, and marketing performance analytics. You will design scalable data pipelines, build reliable attribution and ROI models, and deliver actionable insights that directly influence marketing investment and growth strategy.

This is a hands‑on role requiring both engineering depth and business acumen.

Key Responsibilities

• Design, build, and maintain marketing data pipelines (CRM, paid media platforms, product analytics, finance systems, etc.)
• Ensure data accuracy, consistency, and governance across marketing metrics
• Partner with Engineering/Data teams to optimize warehouse architecture (Snowflake, BigQuery, Redshift, etc.)
• Implement automated reporting and KPI monitoring systems

2. Marketing Performance Analytics & ROI Modeling

• Build robust CAC, LTV, payback, and contribution margin models
• Develop multi‑touch attribution and channel performance frameworks
• Identify trends, anomalies, and optimization opportunities
• Support forecasting and scenario modeling for quarterly planning

3. BI & Executive Reporting

• Standardize KPI definitions across Marketing and Finance
• Deliver executive‑ready performance reports and board materials
• Enable self‑serve analytics for the broader marketing team

4. Strategic Business Partnership

• Act as the primary data partner to Marketing leadership
• Advise on budget allocation and channel mix optimization
• Translate complex analyses into clear, actionable recommendations
• Support go‑to‑market and growth strategy with data‑backed insights

Required Qualifications

• 6–10+ years in Marketing Analytics, Data Engineering, or Business Intelligence
• Advanced SQL skills (comfortable building complex queries and models)
• Experience building ETL pipelines and working with data warehouses
• Experience with DBT, Airflow, or similar workflow orchestration tools
• Deep understanding of marketing metrics (CAC, LTV, ROAS, funnel conversion, retention)
• Experience working cross‑functionally with Marketing, Finance, and Product
• Strong data modeling and forecasting skills