Marketing Data Analyst: Lead Management & CRM Insights

Motorola Solutions; Orlando (FL); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Incentive Bonus Plans

Medical, Dental, Vision benefits

401K with Company Match

10 Paid Holidays

Generous Paid Time Off

Job summary

Motorola Solutions is seeking a data-driven, operations-minded Marketing Technology professional to support the marketing organization through lead management optimization and cross-functional collaboration. You will analyze route-to-market strategies, audit mappings, and ensure high sales velocity across our tech stack including Salesforce, Outreach, LeanData, HubSpot, and Tableau.

Responsibilities include building operational frameworks for speed-to-lead, maintaining data quality, and

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field.
• 3+ years experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
• Experience creating data visualizations in Tableau and proficiency with SQL.
• Experience with Outreach and LeanData for sales routing.
• Familiarity with HubSpot and Data Loader.

Responsibilities

• Serve as Subject Matter Expert for Lead Management across Salesforce, Outreach, LeanData to ensure leads flow to sales.
• Build and maintain frameworks to track speed-to-lead and identify bottlenecks.
• Audit lead routing, campaign mechanics, field mappings, and processes.
• Maintain Salesforce data quality, GDPR compliance, and contact governance.
• Develop Tableau dashboards and Salesforce dashboards; analyze KPIs and run ad hoc analyses.

Skills

Tableau dashboards

SQL queries

Lead management

GTM alignment

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Outreach

LeanData

HubSpot

Data Loader

Job description

Motorola Solutions is seeking a data-driven, operations-minded Marketing Technology professional to support the marketing organization through lead management optimization and cross-functional collaboration. You will analyze route-to-market strategies, audit mappings, and ensure high sales velocity across our tech stack including Salesforce, Outreach, LeanData, HubSpot, and Tableau.

Responsibilities include building operational frameworks for speed-to-lead, maintaining data quality, and