Marketing Data & Lead Optimization Analyst

Motorola Solutions; Dallas (TX); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Incentive bonus plans

Medical benefits

Dental benefits

Vision benefits

401K match

Paid holidays

Paid time off

Employee stock purchase plan

Parental leave

Job summary

Motorola Solutions is seeking a data-driven, marketing-technology professional to optimize lead management across Salesforce, Outreach, LeanData, HubSpot and Tableau. You will analyze route-to-market strategies, audit mappings, and drive high sales velocity within a B2B environment.

Collaborating with Inside Sales, Field Marketing, and IT, you will build dashboards, run SQL queries, and ensure data hygiene and GDPR compliance while improving campaign effectiveness and lead routing.

Qualifications

• CRM: Advanced hands-on experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
• Analytics & BI: Proven experience creating data visualizations in Tableau and SQL for insights.
• Sales Tech & Routing: Experience with Outreach and automated lead routing tools (LeanData).
• Marketing & Utility Tools: Familiarity with HubSpot mechanics and Data Loader experience.

Responsibilities

• Lead Lifecycle & Sales Velocity: SME for Lead Management across connected systems to ensure leads flow to sales.
• Reporting & Analytics: Develop Tableau dashboards and Salesforce dashboards; monitor KPIs.
• System Support & Enablement: Optimize tool usage and data hygiene; assist teams with processes.
• Cross-Functional Collaboration: Align with Inside Sales, Field Marketing, IT on GTM execution.
• Data & Compliance: Ensure GDPR compliance and data governance across platforms.
• Technical Execution: Write SQL queries and perform ad hoc analyses (e.g., Looker).

Skills

Salesforce

Tableau

SQL

Lead Management

Marketing Tech

Data analysis

Outreach

LeanData

HubSpot

Education

Bachelor's degree

Tools

Salesforce

Outreach

LeanData

HubSpot

Data Loader

Looker

Job description

Motorola Solutions is seeking a data-driven, marketing-technology professional to optimize lead management across Salesforce, Outreach, LeanData, HubSpot and Tableau. You will analyze route-to-market strategies, audit mappings, and drive high sales velocity within a B2B environment.

Collaborating with Inside Sales, Field Marketing, and IT, you will build dashboards, run SQL queries, and ensure data hygiene and GDPR compliance while improving campaign effectiveness and lead routing.