Marketing Data & Lead Optimization Analyst

Motorola Solutions; New York (NY); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Incentive bonus plans

Medical, dental, vision benefits

401K with company match

10 paid holidays

Generous paid time off

Employee stock purchase plan

Paid parental & family leave

Job summary

Motorola Solutions is seeking a data-driven Lead Management Specialist to optimize our marketing technology stack across Salesforce, Outreach, LeanData, HubSpot, and Tableau. You will partner with Marketing, Sales, and IT to drive campaign enablement and lead velocity.

The role emphasizes SQL analytics, data integrity, GDPR compliance, and continuous pipeline improvement, with responsibilities spanning reporting, data hygiene, and system optimization to accelerate revenue.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field.
• At least 3 years experience with CRM, analytics/BI, sales tech and routing, and marketing tools such as Data Loader.

Responsibilities

• Serve as SME for Lead Management across connected systems to ensure leads flow to sales.
• Build and maintain frameworks to track speed-to-lead and identify stalled leads.
• Audit lead routing, campaign mechanics, mappings and processes to identify gaps.
• Proactively manage Salesforce data quality, GDPR compliance, and contact governance.
• Develop, refine and maintain Tableau dashboards and Salesforce dashboards.
• Write SQL queries to analyze large datasets, monitor KPIs, and run ad hoc analyses.

Skills

Salesforce CRM

SQL queries

Data visualization

Lead management

Education

Bachelor's degree in Marketing, Business Analytics, Information Systems, or related field

Tools

Outreach

LeanData

HubSpot

Data Loader

Job description

Motorola Solutions is seeking a data-driven Lead Management Specialist to optimize our marketing technology stack across Salesforce, Outreach, LeanData, HubSpot, and Tableau. You will partner with Marketing, Sales, and IT to drive campaign enablement and lead velocity.

The role emphasizes SQL analytics, data integrity, GDPR compliance, and continuous pipeline improvement, with responsibilities spanning reporting, data hygiene, and system optimization to accelerate revenue.