Marketing Data & Lead Optimization Analyst

Motorola Solutions; San Diego (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Incentive Bonus Plans

Medical, Dental, Vision benefits

401K with Company Match

10 Paid Holidays

Generous Paid Time Off

Job summary

Motorola Solutions is seeking a data-driven Marketing Technology professional to optimize our lead management ecosystem across Salesforce, Outreach, LeanData, HubSpot and Tableau. You will enable campaigns, diagnose bottlenecks, and improve sales velocity while ensuring data integrity and GDPR compliance.

You will collaborate with Inside Sales, Field Marketing, and IT to implement best practices, data hygiene, and scalable processes that align with GTM strategy in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, or related field.
• 3+ years using Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
• Experience creating Tableau dashboards and writing SQL to extract insights.
• Experience with Outreach, LeanData, HubSpot, and Data Loader.

Responsibilities

• Lead management SME to ensure leads flow to sales across systems.
• Track speed-to-lead, identify bottlenecks, and improve pipeline performance.
• Audit lead routing, campaign mechanics, and field mappings.
• Maintain Salesforce data quality, GDPR compliance, and contact governance.
• Develop funnel reporting in Tableau and dashboards in Salesforce.
• Write SQL queries for KPI analyses and ad hoc Looker analyses.
• Collaborate with Inside Sales, Field Marketing, and IT for best practices.

Skills

Salesforce

Tableau

SQL

Outreach

LeanData

HubSpot

Data Loader

Education

Bachelor's degree in Marketing, Business Analytics, Information Systems, or related field

Tools

CRM Platforms

Looker

Job description

Motorola Solutions is seeking a data-driven Marketing Technology professional to optimize our lead management ecosystem across Salesforce, Outreach, LeanData, HubSpot and Tableau. You will enable campaigns, diagnose bottlenecks, and improve sales velocity while ensuring data integrity and GDPR compliance.

You will collaborate with Inside Sales, Field Marketing, and IT to implement best practices, data hygiene, and scalable processes that align with GTM strategy in a fast-paced environment.