Marketing Business Analyst

Motorola Solutions; Dallas (TX); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Incentive bonus plans

Medical benefits

Dental benefits

Vision benefits

401K match

Paid holidays

Paid time off

Employee stock purchase plan

Parental leave

Job summary

Motorola Solutions is seeking a data-driven, marketing-technology professional to optimize lead management across Salesforce, Outreach, LeanData, HubSpot and Tableau. You will analyze route-to-market strategies, audit mappings, and drive high sales velocity within a B2B environment.

Collaborating with Inside Sales, Field Marketing, and IT, you will build dashboards, run SQL queries, and ensure data hygiene and GDPR compliance while improving campaign effectiveness and lead routing.

Qualifications

• CRM: Advanced hands-on experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
• Analytics & BI: Proven experience creating data visualizations in Tableau and SQL for insights.
• Sales Tech & Routing: Experience with Outreach and automated lead routing tools (LeanData).
• Marketing & Utility Tools: Familiarity with HubSpot mechanics and Data Loader experience.

Responsibilities

• Lead Lifecycle & Sales Velocity: SME for Lead Management across connected systems to ensure leads flow to sales.
• Reporting & Analytics: Develop Tableau dashboards and Salesforce dashboards; monitor KPIs.
• System Support & Enablement: Optimize tool usage and data hygiene; assist teams with processes.
• Cross-Functional Collaboration: Align with Inside Sales, Field Marketing, IT on GTM execution.
• Data & Compliance: Ensure GDPR compliance and data governance across platforms.
• Technical Execution: Write SQL queries and perform ad hoc analyses (e.g., Looker).

Skills

Salesforce

Tableau

SQL

Lead Management

Marketing Tech

Data analysis

Outreach

LeanData

HubSpot

Education

Bachelor's degree

Tools

Salesforce

Outreach

LeanData

HubSpot

Data Loader

Looker

Job description

Company Overview

At Motorola Solutions, we believe that everything starts with our people. We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that's critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Connect with a career that matters, and help us build a safer future.

Department Overview

The Market Intelligence function is a dedicated strategic team within the Chief Marketing Organization designed to embed evidence-based insights into our global strategy. This capability serves as the primary engine for identifying emerging market trends and evolving customer needs, ensuring our brand maintains a distinct and resonant value proposition. By synthesizing high-fidelity research, this team optimizes our market positioning and resource allocation to drive long-term, sustainable growth in a dynamic landscape.

Job Description

We are looking for a data-driven, operationally minded professional who is passionate about Marketing Technology and understands the value that data brings to the B2B world. Sitting at the intersection of Marketing, Sales, and IT, you will be responsible for supporting the marketing organization through creative problem-solving, campaign enablement, and continuous optimization of our lead management ecosystem.

In this role, you will help evolve our lead management program by analyzing route-to-market strategies, auditing mappings, and ensuring high sales velocity across our tech stack (Salesforce, Outreach, LeanData, HubSpot, and Tableau).

Key Responsibilities

Lead Lifecycle & Sales Velocity:

• Serve as the Subject Matter Expert for Lead Management across connected systems (Salesforce, Outreach, LeanData) to ensure leads flow efficiently to sales.
• Build and maintain operational frameworks to track speed-to-lead and identify stalled leads to eliminate pipeline bottlenecks.
• Audit lead routing, campaign mechanics, custom field mappings, and operational processes to identify strategy and execution gaps.
• Proactively assist in the management of the Salesforce database, maintaining clean data, GDPR compliance, and contact governance.

Reporting & Analytics:

• Develop, refine, and maintain Top-of-Funnel and conversion waterfall reporting models primarily in Tableau, alongside operational dashboards in Salesforce.
• Deliver key insights on lead stage progression, organic lead acquisition, landing page performance, and post-HubSpot migration reporting.
• Write SQL queries to analyze large datasets, monitor KPIs, draw meaningful conclusions, and run ad hoc analyses i.e. Looker.

System Support & Enablement:

• Partner with Inside Sales, Field Marketing, and Channel teams on lead management and system best practices i.e. Outreach.
• Help manage sequence triggers, data updates, and cadence hygiene.
• On occasion, perform bulk data maintenance and system updates using Data Loader.

Cross-Functional Collaboration:

• Partner daily with regional teams: Inside Sales, Field Marketing, Campaign Managers, and Marketing Technology teams to align operations with GTM strategy.
• Work closely with IT and Web teams to prioritize feature requests, resolve system issues, and deliver integrated tracking solutions

Qualifications & Experience

• Bachelor's degree in Marketing, Business Analytics, Information Systems, or a related field.
• At least 3 years experience in:
  • CRM Expertise: Advanced hands-on experience with Salesforce (Leads, Contacts, Opportunities, Campaigns, Tasks).
  • Analytics & BI Skills: Proven experience creating data visualizations in Tableau (or similar) and proficiency writing SQL queries to extract insights from large databases.
  • Sales Tech & Routing: Experience with sales engagement platforms (Outreach) and automated lead routing tools (LeanData).
  • Marketing & Utility Tools: Familiarity with HubSpot platform mechanics and hands-on experience with Data Loader.

Preferred Skills & Competencies

• Strong understanding of lead-to-opportunity waterfall dynamics, conversion rates, and speed-to-lead principles.
• Proven track record of translating complex technical guidance into actionable advice for non-technical stakeholders.
• Excellent problem-solving abilities with a proactive approach to database hygiene, compliance (GDPR), and process optimization..

Target Base Salary Range: $75,000 - $85,000 USD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• Bachelor's Degree AND 2+ years of relevant business analytics/marketing experience
• Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position. (GC/CITIZEN ONLY)

Travel Requirements Under 10%

Relocation Provided None

Position Type Experienced

Referral Payment Plan Yes

Our U.S.Benefitsinclude:

• Incentive Bonus Plans
• Medical, Dental, Visionbenefits
• 401K with Company Match
• 10 Paid Holidays
• GenerousPaidTime Off Packages
• Employee Stock Purchase Plan
• PaidParental & Family Leave
• and more!

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.

We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete thisReasonable Accommodations Formso we can assist you.