Marketing Data Analyst: Insights, SEO & Dashboards

Find a- Textron; Augusta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Textron Specialized Vehicles is seeking a Marketing Data Analyst to develop and manage reports, dashboards, and KPIs across multiple data sources. You will monitor marketing and e-commerce data, conduct SEO audits, and drive optimization across B2B and B2C platforms.

You will prepare monthly insights for stakeholders, support product experience management, and collaborate with teams to improve digital performance. A bachelor’s degree and 2+ years of relevant experience are required.

Qualifications

• Bachelor’s degree in Business, Communications, IT, Marketing, or related field required.
• 2+ years of marketing/communications and e-commerce experience required.
• Knowledge of Salesforce, Website CMS and data modeling tools (Power BI/Tableau/GA) preferred; AI readiness expected.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from data sources such as Google Analytics 4, Looker Studio, Power BI, Google Search Console, and Salesforce.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and propose solutions for cross-functional teams.
• Conduct SEO audits for multiple websites quarterly to improve digital performance.
• Oversee product experience management platform and refine product upload processes.
• Implement on-page SEO to boost UX on B2B and B2C platforms.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Skills

Data analysis

KPI reporting

Dashboards

AI readiness

Cross-functional collaboration

Education

Bachelor’s degree in Business, Communications, IT, Marketing, or related field

Tools

Salesforce

Power BI

Tableau

Google Analytics 4

Looker Studio

Google Search Console

Job description

Textron Specialized Vehicles is seeking a Marketing Data Analyst to develop and manage reports, dashboards, and KPIs across multiple data sources. You will monitor marketing and e-commerce data, conduct SEO audits, and drive optimization across B2B and B2C platforms.

You will prepare monthly insights for stakeholders, support product experience management, and collaborate with teams to improve digital performance. A bachelor’s degree and 2+ years of relevant experience are required.