Advertising and Analytics Specialist

Cessna Aircraft Company; Augusta (GA); On-site; USD 60,000 - 80,000; Full time

Job summary

A leading global manufacturer is seeking an Advertising and Analytics Specialist to manage advertising campaigns and provide training and support to the sales team. This role involves analyzing campaign performance and budget management. Candidates should have a Bachelor's degree in marketing and at least three years of relevant experience. Knowledge of tools like Salesforce and Google Analytics is essential. The position is located in Augusta, Georgia.

Qualifications

• Bachelor’s degree in marketing required.
• 3 or more years of experience in advertising and analytics.
• Knowledge of digital marketing tools and media strategies.

Responsibilities

• Conduct training sessions on advertising strategies.
• Manage communications with third-party vendors for campaigns.
• Monitor and report on advertising campaign performance.

Skills

Advertising strategies

Data analysis

Communication with vendors

Education

Bachelor’s degree in marketing

Tools

Salesforce CRM

Google Analytics

Microsoft Office

Job description

Advertising and Analytics Specialist (332747)

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf‑care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities

• Conduct training sessions and provide informational support to the sales team and courses on advertising strategies and tools.
• Manage day‑to‑day communications with third‑party vendors and partners to ensure seamless execution of advertising campaigns.
• Monitor, analyze, and report on the performance of advertising campaigns. Provide insights and recommendations to optimize campaign effectiveness.
• Oversee the management of the advertising portal, ensuring it meets the needs of internal teams and external partners.
• Work closely with the content and brand teams to ensure advertising content aligns with overall brand strategy.
• Stay updated on trends, tools, and applications in the paid media environment and apply this knowledge to improve advertising strategies.
• Assist in managing media and advertising budgets, ensuring efficient allocation of resources.

Qualifications

Education: Bachelor’s degree in marketing required, with a concentration in digital marketing or media preferred.

Years of Experience: 3 or more years of experience required.

Software Knowledge: Knowledge of Salesforce CRM platform, Google Analytics, data visualization experience, Microsoft Office.

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Recruiting Company Textron Specialized Vehicles