Marketing Data Analyst

Textron; Augusta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Textron Specialized Vehicles Inc. is seeking a Marketing Data Analyst to develop reports, KPIs, dashboards, and insights across multiple data sources, including Google Analytics 4, Power BI, Looker Studio, and Salesforce.

The role emphasizes SEO audits, content optimization, and data-driven recommendations for improving digital performance across B2B and B2C platforms. The ideal candidate will have a Bachelor’s degree in a related field and at least two years of marketing/communications or

Qualifications

• Bachelor’s degree in Business, Comms, IT, Marketing, or related field.
• 2+ years of marketing/communications and customer service or e-commerce experience.
• Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required.
• Salesforce, Website CMS, Database Management Tools and data modeling with PowerBI/Tableau/Google Analytics preferred.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and advise stakeholders.
• Conduct SEO audits for 8 websites quarterly to improve digital performance.
• Oversee product experience management platform and refine upload processes.
• Implement content and on-page SEO to boost user experience on B2B and B2C platforms.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Skills

Reporting

Dashboard creation

KPI tracking

Data analysis

Education

Bachelor’s degree in Business, Comms, IT, Marketing, or related field

Tools

Google Analytics 4

Looker Studio

Power BI

Google Search Console

SEMRush

Salesforce

Adobe Commerce

Aimbase

Sprout Social

Google Merchant Center

Promoboxx

Job description

Job Description - Marketing Data Analyst (345659)

Marketing Data Analyst (

Job Number:

345659 )

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities:

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources, such as Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.
• Conduct Search Engine Optimization audits for 8 websites on a quarterly basis to enhance the customer experience and improve digital performance.
• Oversee product experience management platform and refine processes relating to product upload.
• Implement effective content and on-page Search Engine Optimization to boost the user experience on B2B and B2C platforms.
• Provide actionable insights at a monthly cadence to maximize return on investment and communicate recommendations.

Education: Bachelor’s degree in Business, Comms, IT, Marketing, or related field required.

Years of Experience: 2 or more years of marketing/communications and customer service or e-commerce experience required.

Software Knowledge: Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required. Salesforce, Website CMS, Database Management Tools and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics strongly preferred.

Education: Bachelor’s degree in Business, Comms, IT, Marketing, or related field required.

Years of Experience: 2 or more years of marketing/communications and customer service or e-commerce experience required.

Software Knowledge: Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required. Salesforce, Website CMS, Database Management Tools and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics strongly preferred.

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Recruiting Company Textron Specialized Vehicles