Marketing Data Analyst: SEO & Insights Dashboards

Textron; Augusta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Textron Specialized Vehicles Inc. is seeking a Marketing Data Analyst to develop reports, KPIs, dashboards, and insights across multiple data sources, including Google Analytics 4, Power BI, Looker Studio, and Salesforce.

The role emphasizes SEO audits, content optimization, and data-driven recommendations for improving digital performance across B2B and B2C platforms. The ideal candidate will have a Bachelor’s degree in a related field and at least two years of marketing/communications or

Qualifications

• Bachelor’s degree in Business, Comms, IT, Marketing, or related field.
• 2+ years of marketing/communications and customer service or e-commerce experience.
• Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required.
• Salesforce, Website CMS, Database Management Tools and data modeling with PowerBI/Tableau/Google Analytics preferred.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and advise stakeholders.
• Conduct SEO audits for 8 websites quarterly to improve digital performance.
• Oversee product experience management platform and refine upload processes.
• Implement content and on-page SEO to boost user experience on B2B and B2C platforms.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Skills

Reporting

Dashboard creation

KPI tracking

Data analysis

Education

Bachelor’s degree in Business, Comms, IT, Marketing, or related field

Tools

Google Analytics 4

Looker Studio

Power BI

Google Search Console

SEMRush

Salesforce

Adobe Commerce

Aimbase

Sprout Social

Google Merchant Center

Promoboxx

Job description

Textron Specialized Vehicles Inc. is seeking a Marketing Data Analyst to develop reports, KPIs, dashboards, and insights across multiple data sources, including Google Analytics 4, Power BI, Looker Studio, and Salesforce.

The role emphasizes SEO audits, content optimization, and data-driven recommendations for improving digital performance across B2B and B2C platforms. The ideal candidate will have a Bachelor’s degree in a related field and at least two years of marketing/communications or