Marketing Data Analyst

Find a- Textron; Augusta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Textron Specialized Vehicles is seeking a Marketing Data Analyst to develop and manage reports, dashboards, and KPIs across multiple data sources. You will monitor marketing and e-commerce data, conduct SEO audits, and drive optimization across B2B and B2C platforms.

You will prepare monthly insights for stakeholders, support product experience management, and collaborate with teams to improve digital performance. A bachelor’s degree and 2+ years of relevant experience are required.

Qualifications

• Bachelor’s degree in Business, Communications, IT, Marketing, or related field required.
• 2+ years of marketing/communications and e-commerce experience required.
• Knowledge of Salesforce, Website CMS and data modeling tools (Power BI/Tableau/GA) preferred; AI readiness expected.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from data sources such as Google Analytics 4, Looker Studio, Power BI, Google Search Console, and Salesforce.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and propose solutions for cross-functional teams.
• Conduct SEO audits for multiple websites quarterly to improve digital performance.
• Oversee product experience management platform and refine product upload processes.
• Implement on-page SEO to boost UX on B2B and B2C platforms.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Skills

Data analysis

KPI reporting

Dashboards

AI readiness

Cross-functional collaboration

Education

Bachelor’s degree in Business, Communications, IT, Marketing, or related field

Tools

Salesforce

Power BI

Tableau

Google Analytics 4

Looker Studio

Google Search Console

Job description

Marketing Data Analyst(

Job Number:

Description

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities:

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources, such as Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.
• Conduct Search Engine Optimization audits for 8 websites on a quarterly basis to enhance the customer experience and improve digital performance.
• Oversee product experience management platform and refine processes relating to product upload.
• Implement effective content and on-page Search Engine Optimization to boost the user experience on B2B and B2C platforms.
• Provide actionable insights at a monthly cadence to maximize return on investment and communicate recommendations.

Qualifications

Education: Bachelor’s degree in Business, Comms, IT, Marketing, or related field required.

Years of Experience: 2 or more years of marketing/communications and customer service or e-commerce experience required.

Software Knowledge: Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required. Salesforce, Website CMS, Database Management Tools and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics strongly preferred.
AI Readiness:Textron expects employees to use AI-enabled tools responsibly and effectively. Candidates should be comfortable learning and applying these tools, evaluating AI-generated output with sound judgment, and using AI in line with company policy and ethical standards. Prior experience with specific tools is not required — we value curiosity, adaptability, and good judgment.
EEO Statement
Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Recruiting Company: Textron Specialized Vehicles

Primary Location

: US-Georgia-Augusta

Job Field

: Marketing

Schedule

: Full-time

Job Level

: Individual Contributor

Job Type

: Standard

Shift

: First Shift

Job Posting

: 10/19/2026, 8:38:38 PM