Marketing Data Analyst

Cushman Inc.; Augusta (GA); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

Textron Specialized Vehicles Inc. is a global manufacturer with a broad portfolio of brands, located in Georgia.

This role focuses on building reports, dashboards, and KPI platforms by aggregating data from analytics, CRM, and CMS systems to support marketing, e-commerce, and customer experience initiatives. You will monitor performance across web and social channels, conduct SEO audits quarterly, and provide data-driven insights to stakeholders.

Qualifikationen

• Bachelor’s degree in Business, Communications, IT, Marketing, or a related field.
• Minimum 2+ years in marketing/communications and customer service or e-commerce.
• Strong knowledge of Microsoft Office; experience with Salesforce, CMS, data tools.

Aufgaben

• Develop and manage reports, KPIs, platforms, and dashboards from data sources such as Google Analytics 4, Looker Studio, Power BI, Salesforce and more.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and propose solutions for cross-functional teams.
• Conduct quarterly SEO audits for eight websites to enhance customer experience and digital performance.
• Oversee product experience management platform and refine content/upload processes.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Kenntnisse

Analytical thinking

Dashboarding

Cross-functional collaboration

Communication

Ausbildung

Bachelor's degree

Tools

Salesforce

Website CMS

Database Management Tools

Power BI

Tableau

Google Analytics

Jobbeschreibung

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources, such as Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.
• Conduct Search Engine Optimization audits for 8 websites on a quarterly basis to enhance the customer experience and improve digital performance.
• Oversee product experience management platform and refine processes relating to product upload.
• Implement effective content and on-page Search Engine Optimization to boost the user experience on B2B and B2C platforms.
• Provide actionable insights at a monthly cadence to maximize return on investment and communicate recommendations.

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Primary Location

US-Georgia-Augusta

Schedule

Full-time

Job Level

Individual Contributor

Shift

First Shift

Job Posting

10/19/2026, 4:38:38 PM

Education: Bachelor’s degree in Business, Comms, IT, Marketing, or related field required.

Years of Experience: 2 or more years of marketing/communications and customer service or e-commerce experience required.

Software Knowledge: Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required. Salesforce, Website CMS, Database Management Tools and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics strongly preferred.