Marketing Data Analyst

Textron Inc.; Augusta (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

Textron Specialized Vehicles is seeking a Marketing Data Analyst to develop reports, dashboards, and KPIs from diverse data sources. You will monitor data across web, social, and sales channels, diagnose issues, and deliver cross-functional insights to optimize campaigns and ROI.

The role requires a bachelor’s degree and 2+ years in marketing analytics, with strong Excel and familiarity with data tools and CMS platforms.

Qualifications

• Bachelor’s degree in Business, Communications, IT, Marketing, or related field.
• 2+ years of marketing/communications and customer service or e-commerce experience.
• Proficiency with Microsoft Office (Word, PowerPoint, Excel) and familiarity with Salesforce, CMS and data tools like Power BI/Tableau/Google Analytics.

Responsibilities

• Develop and manage reports, KPIs, platforms, and dashboards from data sources such as GA4, Looker Studio, Power BI, Search Console, SEMRush, Salesforce, and more.
• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and provide cross-functional solutions.
• Conduct SEO audits for multiple websites to enhance digital performance.
• Oversee product experience management platform and refine upload processes.
• Implement on-page SEO to boost UX on B2B and B2C platforms.
• Provide actionable insights monthly to maximize ROI and communicate recommendations.

Education

Bachelor’s degree in Business, Comms, IT, Marketing, or related field

Tools

Microsoft Excel

Power BI

Tableau

Google Analytics

Salesforce

Website CMS

Database Management Tools

Job description

Marketing Data Analyst

Description

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.

Responsibilities:

• Develop and manage reports, KPIs, platforms, and dashboards from various data sources, such as Google Analytics 4, Google Looker Studio, Power BI, Google Search Console, SEMRush, Salesforce, Adobe Commerce, Aimbase, Sprout Social, Google Merchant Center, and Promoboxx.

• Monitor web, social, lead, promotional, customer and sales data to diagnose issues and formulate potential solutions for cross-functional teams and stakeholders.

• Conduct Search Engine Optimization audits for 8 websites on a quarterly basis to enhance the customer experience and improve digital performance.

• Oversee product experience management platform and refine processes relating to product upload.

• Implement effective content and on-page Search Engine Optimization to boost the user experience on B2B and B2C platforms.

• Provide actionable insights at a monthly cadence to maximize return on investment and communicate recommendations.

Qualifications

Education: Bachelor’s degree in Business, Comms, IT, Marketing, or related field required.

Years of Experience: 2 or more years of marketing/communications and customer service or e-commerce experience required.

Software Knowledge: Comprehensive knowledge of Microsoft Office applications (Word, PowerPoint, Excel) required. Salesforce, Website CMS, Database Management Tools and experience with data modeling using tools similar to PowerBI/Tableau/Google Analytics strongly preferred.

AI Readiness: Textron expects employees to use AI-enabled tools responsibly and effectively. Candidates should be comfortable learning and applying these tools, evaluating AI-generated output with sound judgment, and using AI in line with company policy and ethical standards. Prior experience with specific tools is not required — we value curiosity, adaptability, and good judgment.

EEO Statement

Textron is committed to providing Equal Opportunity in Employment, to all applicants and employees regardless of race, color, religion, age, national origin, military status, veteran status, disability, sex (including pregnancy and sexual orientation), genetic information or any other characteristic protected by law.

Recruiting Company: Textron Specialized Vehicles
Primary Location: US-Georgia-Augusta
Job Function: Marketing
Schedule: Full-time
Job Level: Individual Contributor
Job Type: Standard
Shift: First Shift
Job Posting: 10/19/2026, 1:38:38 PM
Job Number: 345659