Marketing Data Analyst — Growth & Insights

Cengage Group; Honolulu (HI); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group seeks an Associate Marketing Analyst in the United States to blend data analytics with marketing strategy, guiding investments and optimizing campaigns.

You will build dashboards, segment customers, support A/B tests, and translate insights into actions for cross-functional teams, contributing to growth. This role requires SQL proficiency and experience with GA4/Amplitude/Adobe Analytics.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data visualization platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills with the ability to translate complex data into actionable insights and communicate insights to cross-functional collaborators.
• Proficiency with SQL
• Nice to have: CRM data (Salesforce) and marketing automation tools (Marketing Cloud).

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and drive business growth with analytics-backed strategies.
• Develop and refine customer segmentation with sales and marketing using behavioral and engagement data.
• Support A/B tests and experiments to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain high-quality dashboards and reports with clear, accessible insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities to improve conversion.
• Establish consistent metric definitions, reporting standards, and data quality practices across the organization.
• Communicate insights and recommendations, investigate anomalies, and improve data sources and reporting.

Skills

Data analytics

SQL

Marketing analytics

Cross-functional collaboration

Education

Bachelor's degree

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group seeks an Associate Marketing Analyst in the United States to blend data analytics with marketing strategy, guiding investments and optimizing campaigns.

You will build dashboards, segment customers, support A/B tests, and translate insights into actions for cross-functional teams, contributing to growth. This role requires SQL proficiency and experience with GA4/Amplitude/Adobe Analytics.