Marketing Data Analyst: Growth & Insights

Cengage Group; Columbus (OH); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing strategy in a data-driven environment. You will collaborate with global teams to define metrics, guide investments, and support performance reviews.

Leverage tools like GA4, Amplitude, and Adobe Analytics to improve marketing outcomes, develop segmentation, and run A/B tests. The role emphasizes dashboards, data quality, and actionable insights for growth.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics, preferably digital-first.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data viz platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills and ability to translate data into insights for cross-functional teams.
• Proficiency with SQL.
• Nice to have CRM data (Salesforce) and Marketing Cloud experience.

Responsibilities

• Partner with global operations to define key metrics and guide investment decisions.
• Use data to improve marketing performance and support growth and campaigns.
• Develop customer segmentation with sales and marketing using funnel data.
• Support A/B tests to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and reports with clear insights.
• Analyze customer behavior and funnel performance to uncover trends and improvement opportunities.
• Establish consistent metric definitions, reporting standards, and data quality practices.
• Communicate insights and recommendations; investigate anomalies and data source improvements.

Skills

Data analytics

Analytical thinking

Communication

Cross-functional collaboration

Digital marketing analytics

Attention to detail

Education

Bachelor's degree

Tools

GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group is seeking an Associate Marketing Analyst to blend data analytics with marketing strategy in a data-driven environment. You will collaborate with global teams to define metrics, guide investments, and support performance reviews.

Leverage tools like GA4, Amplitude, and Adobe Analytics to improve marketing outcomes, develop segmentation, and run A/B tests. The role emphasizes dashboards, data quality, and actionable insights for growth.