Marketing Analytics Associate: Data-Driven Growth

Cengage Group; Las Vegas (NV); On-site; USD 46,000 - 74,000; Full time

Job summary

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical data analysis with marketing insight. You will join the Marketing Analytics team to guide tactics, optimize investments, and ground decisions in solid data.

Key responsibilities include defining metrics with global partners, developing segmentation, supporting A/B tests, building dashboards, and communicating insights to cross-functional teams.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of data analytics experience in marketing or product analytics.
• Experience with analytics tools (GA4, Amplitude, Adobe Analytics) and data viz platforms (Power BI, Tableau).
• Familiarity with experimentation platforms and A/B testing methodologies.
• Strong analytical skills to translate data into actionable insights and communicate with cross-functional teams.
• Proficiency with SQL.
• Nice to have: experience with CRM data (Salesforce) and Marketing Cloud.

Responsibilities

• Partner with global operations to define metrics, guide investment decisions, and support performance reviews.
• Use data to improve marketing performance and align strategies with detailed analytics.
• Develop and refine customer segmentation with sales and marketing using funnel data.
• Support A/B tests and experimentation to measure campaign impact on web activity, engagement, and conversion.
• Build and maintain dashboards and marketing reports with clear, accessible insights.
• Analyze customer behavior and funnel performance to uncover trends and opportunities for conversion improvements.
• Establish consistent metric definitions, reporting standards, and data quality practices.
• Proactively communicate insights, investigate anomalies, and identify opportunities to improve data sources and reporting.

Skills

Data analytics

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

SQL

A/B testing

Data storytelling

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics GA4

Amplitude

Adobe Analytics

Power BI

Tableau

Salesforce

Marketing Cloud

Job description

Cengage Group in the United States is seeking an Associate Marketing Analyst to blend technical data analysis with marketing insight. You will join the Marketing Analytics team to guide tactics, optimize investments, and ground decisions in solid data.

Key responsibilities include defining metrics with global partners, developing segmentation, supporting A/B tests, building dashboards, and communicating insights to cross-functional teams.