Marketing Automation Specialist

Taylor Morrison; Austin (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

An established industry player is seeking a talented email developer to join their innovative marketing team. This role focuses on creating high-performing email campaigns using Salesforce Marketing Cloud. You'll collaborate with internal partners to optimize strategies and engage clients effectively. If you have a passion for coding and a knack for data-driven decision-making, this is a fantastic opportunity to contribute to impactful marketing initiatives. Join a company that values creativity and offers a supportive work environment with ample career development opportunities.

Benefits

Competitive Compensation

Health Care - Medical/Dental/Vision

401(k) with Company Matching Contributions

Flexible Spending Accounts

Disability Programs

Employee & Dependent Life Insurance

Vacation & Company Holidays

Tuition Reimbursement

Employee Home Purchase Rebate Program

Employee Assistance Program (EAP)

Qualifications

• 1-2 years of experience as an email developer in an enterprise marketing automation platform.
• Fluent in HTML, CSS, and AMPscript with a focus on email coding.

Responsibilities

• Collaborate with internal partners to optimize email marketing programs.
• Design, code, and deploy email communications within Salesforce Marketing Cloud.

Skills

HTML

CSS

AMPscript

Email Marketing Best Practices

Data Analysis

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce Marketing Cloud

Content Builder

Triggered Sends

Journey Builder

Job description

Job Description Summary

Do you love delivering messages to users with the right message, at the right time, through the right channel? We are looking for someone who has email coding expertise and enterprise marketing automation platform experience to help us create innovative marketing email programs to grow the business.

If you are a developer of high performing emails with a focus on quality, this may be the opportunity for you! You will be working alongside our Marketing Automation team to execute our marketing strategies. Responsibilities include designing, coding, and deploying email communications within our Salesforce Marketing Cloud platform and developing new ways to engage with our clients.

Job Details

What You'll Do

• Collaborative Partner: Work with internal partners to understand needs, identify creative opportunities, test and optimize programs, and develop best practices that can be utilized across our Marketing Automation program
• Data-Driven Decision Maker: Use data available to make appropriate decisions on best next actions. Have an always learning attitude and continuously test for the best result to improve engagement
• Builder Mindset: Build a best-in-class email code base to go along with our product. We want to make sure that users can engage with us where they want to and when
• Perform other duties as assigned

Sound Like You?

You might be just who we're looking for if you have...

• 1-2 years of experience as an email developer within an enterprise marketing automation platform
• Fluent in HTML, CSS and AMPscript
• Experience with Salesforce Marketing Cloud, including Content Builder, Triggered Sends, and Journey Builder
• Has a deep understanding of approaches to integrate SMC with other systems in an organization's eco-system for incorporating dynamic and personalized content in emails
• Understands core concepts of email marketing best practices

FLSA Status: Exempt

Will have responsibilities such as:

• Interviewing, selecting, and training employees
• Setting rates of pay and hours of work
• Appraising productivity; handling employee grievances or complaints, or disciplining employees
• Determining work techniques
• Planning the work
• Apportioning work among employees
• Determining the types of equipment to be used in performing work, or materials needed
• Planning budgets for work
• Monitoring work for legal or regulatory compliance
• Providing for safety and security of the workplace

Essential Functions:

Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

• Report to Division/Corporate Office/Community daily and adhere to schedule
• Ability to access, input, and retrieve information from a computer and/or electronic device
• Ability to have face to face conversations with customers, co-workers and higher level manager
• Ability to sit or stand for long periods of time and move around work environment as needed
• Ability to operate a motor vehicle if applicable
• Comply with company policies and procedure

Physical Demands:

• Must be able to able to remain in a stationary position up to 50% of the time
• The ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

Taylor Morrison is an equal opportunity employer. Taylor Morrison does not discriminate against any candidate or employee on the basis of race, national origin, sex, marital status, sexual orientation, age, disability, religion or veteran status.

Benefits of Working With Taylor Morrison

We are looking for dedicated professionals that share our values of putting the customer - and their needs - first. In addition to a great team atmosphere, career development and advancement opportunities, we offer full-time employees an extensive benefits package, to include:

• Competitive Compensation
• Health Care - Medical/Dental/Vision/Prescription Drug Coverage
• 401(k) with Company Matching Contributions
• Flexible Spending Accounts
• Disability Programs
• Employee & Dependent Life Insurance
• Vacation & Company Holidays
• Tuition Reimbursement
• Employee Home Purchase Rebate Program
• Home Mortgage Program
• Employee Assistance Program (EAP)