Marketing Automation Specialist-North America

Fortinet Inc.; Sunnyvale (CA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Marketing Automation Specialist to enhance engagement and drive revenue goals. In this dynamic role, you will manage and produce Marketing Automation campaigns, collaborating closely with regional marketers and demand generation teams. Your expertise in campaign design and data manipulation will be crucial as you configure campaigns and ensure effective execution. This position offers an exciting opportunity to thrive in a fast-paced environment while contributing to innovative marketing strategies. If you are detail-oriented and passionate about marketing automation, this role is perfect for you.

Qualifications

• 1-2 years of experience with Marketing Automation systems, preferably Pardot.
• Intermediate to advanced level data manipulation skills in MS Excel.

Responsibilities

• Manage Marketing Automation campaigns from intake to activation.
• Collaborate with field marketing teams for campaign requirements.
• Perform data manipulation and suggest process improvements.

Skills

Attention to detail

Time management

Project management

Communication skills

Ability to work independently

Ability to work collaboratively

Data manipulation in MS Excel

Adaptability to ambiguous conditions

Education

Bachelor’s Degree in Business Management

Bachelor’s Degree in Marketing

Equivalent work experience

Tools

Pardot

MS Excel

MS Access

Eloqua

Hubspot

Marketo

Job description

Marketing Automation Specialist - NAMER

In this role, you will be responsible for producing Marketing Automation campaigns that drive engagement and help achieve revenue goals for the region. This will include engagement with regional field marketers and demand generation team. This candidate will become an expert in Marketing Automation campaign design, workflow and campaign configuration, including feeders, emails, landing pages, forms, and segmentations.

Primary Responsibilities:

1. Support regional Marketing Automation campaign requests from intake to activation - Manage a plan of record for campaign execution and delivery.
2. Configure Marketing Automation campaigns including canvas, feeders, emails, landing pages, forms, and segmentations.
3. Collaborate with the field marketing teams to define, review and collect campaign requirements/deliverables for Marketing Automation campaign production.
4. Prepare offline marketing campaign data for system imports.
5. Perform data manipulation; standardization, normalization and re-formatting data in an automated or manual capacity including MS Access, MS Excel, Notepad, etc.
6. Proactively suggest data stewardship process and technology improvements.
7. Stay on top of industry knowledge, best practices and trends as it pertains to marketing automation.
8. Complete other duties as required.

Qualifications and Skills:

1. Attention to detail; ability to manage multiple priorities and tasks simultaneously, adjust to multiple demands and meet deadlines.
2. Thrive in ambiguous and/or fluid business conditions with a positive attitude.
3. Ability to be concise and clearly communicate electronically and orally.
4. Time management and project management are critical skills.
5. Ability to work independently and collaboratively.
6. Appreciation and comfortable with International cultures and settings.
7. Experience with data manipulation in MS Excel; intermediate to advanced level.
8. 1-2 years of experience with Marketing Automation systems, Pardot preferred.
9. Bachelor’s Degree (Business Management, Marketing or related field preferred) or equivalent work experience required.
10. Bonus: Front-End Web Development including HTML, CSS, JavaScript.
11. Keywords: Eloqua, Hubspot, Marketo, Pardot.

Location: Sunnyvale, CA, United States or Remote