Marketing Automation Specialist

Trellix; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a detail-oriented individual with Marketo expertise to drive marketing campaigns. In this role, you will design and optimize marketing communications, manage project timelines, and collaborate with various teams to ensure successful campaign execution. The ideal candidate thrives in a dynamic environment, possesses strong problem-solving skills, and is adept at juggling multiple projects. This position offers a unique opportunity to contribute to impactful marketing initiatives while honing your skills in a supportive team atmosphere. If you're ready to take your career to the next level, this is the perfect opportunity for you.

Qualifications

• 2+ years of experience using Marketo for campaign execution.
• Strong problem-solving skills and ability to manage multiple projects.

Responsibilities

• Design and optimize emails and landing pages in Marketo.
• Manage marketing projects, including timelines and deliverables.

Skills

Marketo

Project Management

Problem Solving

Stakeholder Management

Data Hygiene

Tools

Salesforce

Job description

Role Overview:

We're looking for an efficient problem solver with Marketo experience and project management skills. You must be process-oriented with the ability to juggle multiple projects simultaneously. We need a detail-oriented team player who can work collaboratively and build bridges with stakeholders on multiple teams. You will be responsible for campaign execution, Marketo optimization, stakeholder management, and external-facing email communication.

About Role

1. Design, create, and optimize emails and landing pages in Marketo
2. Upload event lists and maintain data hygiene in Marketo
3. Assemble marketing program performance reports via Marketo and Salesforce
4. Work with campaign managers, creative teams, and peers to execute global and regional marketing campaigns
5. Develop and document new project execution processes and train stakeholders to adopt processes
6. Create Marketo program templates
7. Manage marketing projects, including timelines, deliverables, and resources

About You:

1. Experience: 2+ years using Marketo
2. Marketing ticket execution and campaign experience
3. Effective problem solver: You easily anticipate and spot key business issues as opportunities and quickly solve complex problems by proposing recommendations and fixes
4. You are a strong individual contributor and an independent thinker. Though your work is self-directed, you know when to ask for support or collaboration
5. You prioritize tasks and juggle multiple projects simultaneously
6. You're comfortable with ambiguity. You know how to structure complex issues and take a hypothesis-driven approach to problem-solving.
7. Always a team player. You're positive, optimistic, and willing to help out wherever needed