Marketing Automation Specialist

Corsearch; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to assist in developing and executing demand generation campaigns. The role involves using Pardot for email campaigns and automations, requiring strong communication skills and experience with Salesforce. Join a supportive environment that values work-life balance and offers growth opportunities.

Benefits

Healthy Work-Life Balance

Inclusive Environment

Entrepreneurial Culture

Qualifications

• At least 2 years of experience with marketing automation platforms, specifically Pardot.
• Experience with CRM systems, particularly Salesforce.

Responsibilities

• Assist in the development and execution of demand generation campaigns across digital channels.
• Create responsive email drip campaigns using Pardot Engagement Studio.

Skills

Communication

Time Management

Attention to Detail

Tools

Pardot

Salesforce

Microsoft Office Suite

WordPress

Job description

The Role:

• Assist in the development and execution of demand generation campaigns across digital channels.
• Use Pardot to create, test, and deploy single and multi-step email campaigns, landing pages, and web forms for different distribution channels and segments.
• Create responsive email drip campaigns using Pardot Engagement Studio.
• Set up automations to improve marketing processes, including scoring and SF campaign attribution.
• Assist with database segmentation for email campaigns.
• Create new Salesforce campaigns using standardized naming conventions.
• Report on email communications and engagement studio drips.
• Undertake other digital marketing and automation duties as required.

Responsibilities and Duties:

• Assist in the development and execution of demand generation campaigns across digital channels.
• Use Pardot to create, test, and deploy email campaigns, landing pages, and web forms.
• Create responsive email drip campaigns with Pardot Engagement Studio.
• Implement automations to enhance marketing workflows, including scoring and attribution.
• Segment the database for targeted email campaigns.
• Establish new Salesforce campaigns with standardized naming conventions.
• Generate reports on email engagement and campaign performance.
• Perform other digital marketing and automation tasks as needed.

Essential:

• At least 2 years of experience with marketing automation platforms, specifically Pardot.
• Experience with CRM systems, particularly Salesforce.
• Excellent written and verbal communication skills.
• Strong time management and stakeholder management skills.
• Proficiency in Microsoft Office Suite.
• Attention to detail.
• Ability to work remotely as part of a global marketing team.
• Capability to thrive in a fast-paced and dynamic environment.
• Experience with WordPress is desirable.

Reasons to Join Us:

At CORSEARCH, we support your growth by fostering an entrepreneurial and inclusive environment. We prioritize our employees by promoting a healthy work-life balance and a rewarding culture.

Ready to advance your career? Join us for a walk-in interview and secure your spot today. Immediate joiners are welcome!