Marketing Automation Specialist

Megaport; Austin (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to drive lead generation and enhance customer engagement. The role involves managing marketing automation processes, collaborating with cross-functional teams, and leveraging analytics for data-driven decision-making. The ideal candidate will have hands-on experience with modern B2B MarTech tools and a passion for technology.

Benefits

Flexible working environments

Birthday Leave

Generous study and training allowance

5 days paid study leave

Health and wellness program

Qualifications

• 3-5 years in marketing operations or automation.
• Hands-on experience with marketing automation platforms.
• Ability to run SQL queries for data analysis.

Responsibilities

• Build and optimize marketing automation workflows.
• Manage data flows and ensure accurate conversion tracking.
• Collaborate with global teams on marketing experiments.

Skills

Analytical Skills

Communication

Proactive Mindset

Education

Certification in Marketo

Tools

Marketo

Google Analytics

Salesforce

SQL

HTML

CSS

Job description

About Megaport

Megaport has transformed the way IT gets connected. We're global leaders in Network as a Service (NaaS), changing the way businesses reach the cloud. We're also a leading partner to Amazon, Microsoft, Google, IBM, Oracle, NYSE, and many other leading technology companies. Megaport is a publicly traded company on the Australian Stock Exchange. We’re a lean, high-achieving team made up of over 300 members globally. While the company is headquartered in Brisbane, Australia, employees are spread out across North America, Europe, and Asia-Pacific. Staff enjoy an environment that is collaborative, supportive, and fun.

Our Team Culture

Join a team of globally-positioned industry experts that lead by example. We do not compromise our values for commercial gain; we are all custodians of our culture, and the customer is at the centre of everything we do. Our employees are motivated, adaptable, persistent, hard-working, and dynamic. Our culture permeates everything we do and this, in turn with a global vision, forms a commitment to each other, our customers, and shareholders alike.

The Role

We’re seeking a Marketing Automation Specialist who is passionate about technology and deeply knowledgeable about the modern B2B MarTech stack. In this role, you will take full ownership of executing and optimizing our marketing automation processes to drive lead generation, enhance customer engagement, and support data-driven decision-making. Reporting directly to the Head of Marketing Operations, you will work fully remotely while collaborating with cross-functional teams located around the globe. You must be comfortable working independently as well as flexibly across time zones.

About You

You are a technically skilled marketer who loves tackling complex challenges and streamlining processes through innovative automation and GenAI technologies. You’re not afraid to dive into the intricacies of the MarTech stack—from CDPs and Salesforce to Google Analytics and SQL—to ensure every campaign runs efficiently with precise data attribution. You take ownership of your work, excel in a remote setting, and have a proven track record of delivering impactful, data-driven results. If you’re eager to make a direct impact on marketing success while working with a global team, we’d love to hear from you.

What You'll Be Doing

• MarTech Stack + Campaign Execution:
• Build, manage, and optimize marketing automation workflows in Marketo (or similar platforms) for email nurtures, drip campaigns, landing pages, and lead scoring.
• Implement best practices for campaign execution, lead generation, and digital customer engagement.
• Support growth marketing initiatives by setting up experiments and ensuring clean, accurate attribution.
• Manage and troubleshoot data flows between platforms, ensuring accurate conversion tracking and attribution.
• Collaborate with web developers to execute and track marketing experiments.
• Data & Analytics Focus:
• Develop and refine marketing use cases that leverage analytics tools to optimize campaign performance.
• Support the Data Engineer by running SQL queries to extract and analyze marketing data.
• Ensure full visibility into performance metrics, allowing for better forecasting and strategic adjustments.
• Process Improvement & Automation with GenAI:
• Proactively identify operational inefficiencies and implement solutions—streamlining marketing processes through automation and GenAI technologies.
• Cross-Functional Collaboration:
• Assist the Head of Marketing Operations with monthly reporting, ensuring accuracy and actionable insights.
• Work closely with global team members to share best practices and troubleshoot marketing tools, acting as an evangelist for digital technology across the business.

What We Are Looking For

• 3-5 years in marketing operations, marketing automation, analytics, or a similar role.
• Hands-on experience with marketing automation platforms (Marketo preferred; certification is a plus) and a strong understanding of modern B2B MarTech ecosystems.
• Proficiency in leading analytics and tag management tools, including Google Analytics, Google Tag Manager, and BI tools (e.g., Looker, Tableau).
• Experience working with APIs and webhooks, either directly or via middleware tools such as Zapier, Make, or N8N. Intermediate knowledge of Salesforce CRM and Zapier.
• Ability to run SQL queries to extract and analyze marketing data.
• Proficiency with HTML and CSS for both email marketing and landing page customization.
• Understanding of marketing attribution, campaign tracking, and reporting methodologies.
• Highly analytical and detail-oriented, with the ability to manage multiple projects while ensuring high data integrity and actionable insights.
• Self-starter with a proactive mindset and the ability to work independently in a remote setting.
• Excellent communication skills to effectively articulate technical details and insights to both technical and non-technical stakeholders.
• Flexible and adaptable, capable of working with asynchronous communications and accommodating different time zones.

What We Offer

• Flexible working environments
• Birthday Leave
• Generous study and training allowance + 5 days paid study leave
• Creative, fun, and contemporary workspaces
• Motivated team of industry experts and new talent
• Celebrated success with ‘Legend’ and ‘Kudos’ Awards
• Health and wellness program

#LI-DNI

If you have any questions, please reach out to Megaport's Talent Acquisition Team at [e-mail]

NOTE: All Megaport business correspondence is conducted via our business email accounts (@megaport.com). If you have any concerns, please reach out to Megaport's careers team [e-mail] directly and we will verify the legitimacy of any communication. Megaport will not ask you to create an account via Microsoft teams, and does not associate with any email accounts under "@megaportau.com".

All applications will be treated in confidence.

Please see Part 2 of our Privacy Policy to see what information Megaport collects from job applicants, why, and how we store and use it. Note that you’re entitled to know what personal data of yours Megaport holds, to request updates, rectification, and in some circumstances restriction or deletion thereof if you object (you being entitled to withdraw your consent to our holding your information at any time). Please see Part 5 of our Privacy Policy for more details on this and how to contact Megaport's data protection officer if you have any further privacy-related questions. Candidates who meet the selection criteria will be invited to attend an interview. Strictly no Recruitment Agencies.