Marketing Automation Specialist, Fan Engagement

Eliassen Group; Phoenix (AZ); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Automation Specialist to enhance fan engagement initiatives for a major sports league. This role involves executing outbound CRM campaigns, collaborating across teams, and optimizing marketing strategies using data insights. The position is fully remote and offers a competitive salary with comprehensive benefits.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Match

Sick Time

Voluntary Benefits

Qualifications

• At least 3 years of relevant work experience.
• Experience with enterprise-level marketing automation platforms.

Responsibilities

• Manage and execute the marketing campaign process.
• Design and implement A/B and multivariate tests.
• Collaborate with internal stakeholders to build effective campaign strategies.

Skills

CRM

Marketing Strategy

Data Analysis

A/B Testing

HTML Editing

Photoshop

Education

Bachelor’s Degree

Tools

Epsilon PeopleCloud Messaging

Adobe Campaign

Salesforce Marketing Cloud

Job description

Marketing Automation Specialist, Fan Engagement

Anywhere

Type : Permanent

Category : Program / Project Management

Industry : Technology

Workplace Type : Remote

Reference ID : JN -042025-101656

Date Posted : 05 / 13 / 2025

Shortcut : Description

Our client is seeking a passionate, innovative leader with a strong CRM background to join our team to work on fan engagement initiatives with our client, a leading major sports league. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels, and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.

The Marketing Automation Specialist will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.

This is a full-time, permanent opportunity, offering a competitive salary and comprehensive benefits package. Qualified applicants must be willing and able to work on a W2 basis.

Rate : $45 - $55 / hr. W2

Responsibilities :

• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
• QA of touchpoints, personalization elements, any dynamic content, etc.
• Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Design and implement A / B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Extract key insights and learnings for future optimization and template efficiency.
• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Experience Requirements :

• Bachelor’s degree with at least 3 years of similar or relevant work experience.
• Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
• Prior working knowledge of enterprise-level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but others such as SFMC will be considered).
• HTML editing and working knowledge required to make edits to templates.
• Deep understanding of channel KPIs, metrics, and reporting.
• Proficient in Photoshop.
Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range.

W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for benefits including medical (choice of 3 plans), dental, vision, pre-tax accounts, voluntary benefits like life and disability insurance, 401(k) with match, and sick time if required by law.

Please verify any outreach about positions connected with Eliassen Group by confirming the email address and avoid sharing personal or financial information with unverified contacts. Contact [emailprotected] for any fraudulent activity concerns.

About Eliassen Group :

Eliassen Group is a leading strategic consulting company with over 30 years of experience in human-powered solutions, supporting companies across various domains including technology, finance, and compliance. With offices across the US and Europe, Eliassen aims to positively impact employees, clients, and communities.

Eliassen Group is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, veteran status, or disability.

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