Marketing Automation Lead - Email & CRM Campaigns

Paychex; West Palm Beach (FL); On-site; USD 51,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Adoption assistance

Paid time off

Work-life balance programs

Job summary

Paychex is seeking a skilled marketing data analyst to manage marketing automation and email campaigns. You will partner with account teams to design campaigns in Marketo/Eloqua and Salesforce, ensure data quality, and drive efficiencies in data hygiene and reporting.

Ideal candidates have hands-on HTML/CSS experience, strong testing skills (A/B), and a proven ability to optimize email performance while maintaining compliance and data integrity.

Qualifications

• Bachelor's degree in marketing or related field.
• 2 years of experience in marketing data analysis with Marketo/Eloqua or similar tools.
• 1 year of Salesforce.com experience.
• Strong HTML/CSS knowledge and email campaign setup with A/B testing.

Responsibilities

• Administers the marketing automation system, including execution of email programs.
• Partners with account teams to translate marketing requirements to create campaigns within marketing automation and CRM systems.
• Ensures programs support best practices and benchmark results for communications quantity and frequency to avoid fatigue.
• Analyzes operational processes to determine and implement new efficiencies.
• Manages email reputation and performance to ensure best practices are maintained; audits user practices for compliance.
• Ensures data hygiene standards are maintained, including importing, exporting, updating, and cleansing data.

Skills

Marketing automation

Marketo/Eloqua

Salesforce

HTML/CSS

Email campaigns

A/B testing

Data hygiene

Campaign management

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Eloqua

Salesforce

HTML/CSS

Job description

Paychex is seeking a skilled marketing data analyst to manage marketing automation and email campaigns. You will partner with account teams to design campaigns in Marketo/Eloqua and Salesforce, ensure data quality, and drive efficiencies in data hygiene and reporting.

Ideal candidates have hands-on HTML/CSS experience, strong testing skills (A/B), and a proven ability to optimize email performance while maintaining compliance and data integrity.