Email and CRM Marketing Automation Architect

Paychex; Saint Petersburg (FL); On-site; USD 51,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Volunteer time off

Job summary

Paychex seeks a Marketing Automation Specialist to manage email programs and optimize data quality within our connected HCM platform.

You will collaborate with account teams to translate marketing requirements into campaigns, ensure best practices, and drive efficiency across CRM and marketing tools. A strong background in Marketo/Eloqua and Salesforce is essential, with a focus on data hygiene and testing.

Qualifications

• Bachelor's degree required.
• 2 years marketing data analysis with Marketo/Eloqua.
• 1 year Salesforce experience.
• HTML/CSS proficiency; email campaigns and nurture programs.
• Experience with A/B and multivariate testing.
• Preferred: Marketo, Eloqua, Salesforce, Auditing, Data Cleaning, Data Analysis.

Responsibilities

• Administers the marketing automation system and executes email programs.
• Partners with account teams to translate marketing requirements.
• Ensures campaigns follow best practices and avoid fatigue.
• Analyzes operations to identify efficiencies.
• Manages email reputation and data quality through audits.
• Implements advanced marketing automation features.
• Provides end-user documentation and training.

Skills

Marketing data analysis

Email campaign design

A/B testing

Multivariate testing

Communication

Planning

Sales

Marketing

Marketing Automation

Sales Prospecting

Auditing

Automated Data Cleaning

Data Analysis

Paychex

Adobe Marketo Engage

Education

Bachelor's Degree in Marketing

Tools

HTML

CSS

Salesforce

Marketo

Eloqua

Adobe Marketo Engage

Job description

Paychex seeks a Marketing Automation Specialist to manage email programs and optimize data quality within our connected HCM platform.

You will collaborate with account teams to translate marketing requirements into campaigns, ensure best practices, and drive efficiency across CRM and marketing tools. A strong background in Marketo/Eloqua and Salesforce is essential, with a focus on data hygiene and testing.