Lifecycle Marketing Automation Specialist

Paychex; Phoenix (AZ); On-site; USD 51,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

401(k) match

Tuition reimbursement

Paid time off

Adoption assistance

Job summary

Paychex is seeking a Marketing Automation Specialist to administer and optimize marketing automation programs. You will partner with sales and marketing teams to translate requirements into effective campaigns using Marketo and Eloqua, while ensuring data quality and email deliverability.

You will implement advanced MA features, run tests, maintain data hygiene, and provide user training. A Bachelor’s in Marketing or related field, plus experience with MA tools and Salesforce, is required.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 2 years of marketing data analysis experience, including Marketo/Eloqua or other MA tools.
• 1 year of Salesforce.com experience.
• Solid experience with HTML and CSS; experience with targeted email campaigns and email nurture programs.
• Experience with A/B and multivariate testing.

Responsibilities

• Administers the marketing automation system, including execution of email programs, to ensure efficiency, data quality, and accurate campaign flows.
• Partners with account teams to translate marketing requirements to create functional campaigns within MA and CRM systems.
• Ensures programs support best practices and benchmark results for communications quantity and frequency to avoid fatigue.
• Analyzes operational processes to determine and implement new efficiencies.
• Manages Paychex email reputation and performance to ensure best practices are maintained; audits user practices for compliance.
• Ensures data hygiene standards, including importing, exporting, updating, and cleansing data, as needed.
• Implements advanced MA system features to improve email contribution to pipeline and revenue.
• Provides documentation and training to support end users.

Skills

Marketing data analysis

Communication

Planning

Education

Bachelor's degree in Marketing/Related field

Tools

Marketo

Eloqua

Salesforce

HTML

CSS

Adobe Marketo Engage

Job description

Paychex is seeking a Marketing Automation Specialist to administer and optimize marketing automation programs. You will partner with sales and marketing teams to translate requirements into effective campaigns using Marketo and Eloqua, while ensuring data quality and email deliverability.

You will implement advanced MA features, run tests, maintain data hygiene, and provide user training. A Bachelor’s in Marketing or related field, plus experience with MA tools and Salesforce, is required.