Growth-Focused Marketing Automation Specialist

Paychex

Allentown (Lehigh County)

On-site

USD 51,000 - 80,000

Full time

2 days ago
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Benefits offered by this job

Medical coverage
Tuition reimbursement
401(k) + employer match
Adoption assistance

Job summary

Paychex is seeking a Marketing Automation professional in the United States to administer and optimize our marketing automation system, including Marketo and Eloqua, while collaborating with sales teams to drive campaigns and data quality.

The role requires hands-on HTML/CSS skills for email templates, data hygiene practices, and a data-driven mindset to improve efficiency and impact across campaigns.

Qualifications

  • Bachelor's Degree in a related field.
  • 2 years of marketing data analysis experience with marketing automation tools.
  • 1 year Salesforce.com experience.
  • Strong HTML/CSS knowledge for email templates.
  • Experience with A/B and multivariate testing.
  • Experience with Marketo/Eloqua or other tools.
  • Excellent communication and collaboration skills.

Responsibilities

  • Administers the marketing automation system and executes email programs.
  • Partners with account teams to translate marketing requirements.
  • Maintains data hygiene and campaign quality to avoid fatigue.
  • Analyzes processes to implement new efficiencies.
  • Manages email reputation and audits practices for compliance.
  • Implements advanced marketing automation features to boost pipeline.
  • Provides end-user documentation and training.

Skills

Marketing Automation
Marketo
Eloqua
Salesforce
HTML/CSS
Email campaigns
Data analysis
Auditing

Education

Bachelor's Degree

Tools

Adobe Marketo Engage
Salesforce CRM

Job description

Paychex is seeking a Marketing Automation professional in the United States to administer and optimize our marketing automation system, including Marketo and Eloqua, while collaborating with sales teams to drive campaigns and data quality.

The role requires hands-on HTML/CSS skills for email templates, data hygiene practices, and a data-driven mindset to improve efficiency and impact across campaigns.

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