Marketing Automation Lead: Email & CRM Campaigns

Paychex

Cincinnati (OH)

On-site

USD 51,000 - 80,000

Full time

39 hours ago

Be an early applicant

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid time off

Job summary

Paychex is seeking a Marketing Automation Specialist to administer and optimize email campaigns within MA and CRM platforms. You will partner with account teams to translate marketing needs into functional campaigns, ensuring data quality and best-practice standards.

You will also analyze processes to drive efficiencies, manage email reputation, and train end users on our systems. The role requires hands-on Marketo/Eloqua experience, Salesforce knowledge, and strong HTML/CSS skills, with a

Qualifications

Bachelor's degree required.
2 years marketing data analysis experience with Marketo/Eloqua or similar tool.
1 year Salesforce.com experience.
Solid HTML/CSS experience; email campaign & nurture program tooling.

Responsibilities

Administers the marketing automation system including email program execution.
Partners with account teams to translate requirements into campaigns in MA and CRM systems.
Ensures programs meet best practices and avoids prospect fatigue.
Analyzes operational processes to improve efficiencies.
Manages email reputation and performance with audits for compliance.
Maintains data hygiene via importing/exporting/updating/cleansing data.
Implements advanced MA features to improve pipeline contribution.
Provides end-user documentation and training.