Growth Marketing Automation & Data Specialist

mPulse; Clayton (NM); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first

Flexible PTO

Health coverage (medical, dental, and

401(k) with 4% match

Parental leave

Training & development

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights. You’ll build, execute, and improve automated marketing campaigns and sales outreach while ensuring accurate reporting across the marketing funnel.

As a key member of Growth Marketing, you’ll own systems, integrations, and processes that drive marketing operations across Salesforce,

Qualifications

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from the results.
• Working experience administering an enterprise marketing automation platform.
• Familiarity with customer data platform concepts, data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards, recognizing that the data is used by teams and systems across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM to establish structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate all assets before testing; and allow sufficient lead time for stakeholder review.

Skills

Data analysis

Marketing automation

CRM systems

Excel/Sheets

Written communication

Time management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights. You’ll build, execute, and improve automated marketing campaigns and sales outreach while ensuring accurate reporting across the marketing funnel.

As a key member of Growth Marketing, you’ll own systems, integrations, and processes that drive marketing operations across Salesforce,