Marketing Automation & Data Ops Specialist

mPulse

Indiana

Remote

USD 90,000 - 120,000

Full time

6 days ago

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Benefits offered by this job

Remote-First

PTO flexible

Medical/dental/vision coverage (100%公司

401(k) 4% Match

Parental Leave (6 weeks)

Training & recognition culture

Job summary

mPulse is seeking a data-driven Marketing Automation & Data Specialist to power our demand generation engine by optimizing marketing technology, automating outreach, and delivering actionable performance insights.

In this role, you'll own the systems, integrations, and processes that drive marketing operations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data flows cleanly from first touch to sales and advocacy.

Qualifications

4+ years in marketing operations and marketing automation, or similar ownership of platforms.
2+ years Salesforce experience with campaign attribution and reporting.
Hands-on analytics, building reports from scratch and reconciling data.
Experience administering an enterprise marketing automation platform.
Familiarity with CDP concepts or proven ability to learn new platforms quickly.
Data hygiene practices including deduplication and sync error resolution.
Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field.

Responsibilities

Monitor data flow across connected systems, troubleshoot sync errors, and prevent downstream issues.
End-to-end lead lifecycle management: capture, validation, scoring, routing, and conversion.
Build and troubleshoot marketing workflows, lead routing, and lifecycle processes.
Maintain CRM data quality, ensuring trusted data for teams and systems.
Develop campaigns across the marketing automation platform and CRM with structure and tagging.
Design and QA marketing emails, forms, landing pages; coordinate stakeholder reviews.
Manage list processing from intake to CRM delivery and ensure timely distribution.
Develop marketing reporting and dashboards; validate accuracy before distribution.
Analyze campaigns and channels; provide written summaries with findings.
Support attribution and funnel reporting from first touch through pipeline.
Collaborate with Sales Development and Sales Operations on data quality and reporting.
Support platform migrations with documentation, data prep, and testing.
Administer marketing tech stack and integrations, including field mappings and sync rules.
Document processes and identify efficiency improvements to reduce manual effort.