Marketing and Sales Director

Gardant-Management-Solution; Columbus (IN); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Advancement and growth opportunities

Comprehensive medical, dental, and vis

401(k) with employer match

Job summary

Gardant-Management-Solution is seeking a Community Marketing and Sales professional in Columbus, Indiana. You will lead outreach initiatives, build relationships with physicians, senior centers, and home health providers to maximize referrals, and manage a comprehensive marketing strategy across channels to achieve optimal resident occupancy.

You will conduct warm, personalized tours for prospective residents and families, follow up promptly on inquiries, and leverage CRM data to nurture

Qualifications

• Associates Degree preferred.
• 3+ years previous sales, marketing, or community outreach required.
• Excellent communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the Community marketing and sales program to achieve resident occupancy.
• Foster relationships with local community professionals, physicians, senior centers and home health agencies for referrals.
• Promote a positive social media presence with content aligned to our mission and values.
• Manage multiple marketing channels (paid ads, digital platforms, traditional outreach) to engage residents, employees and stakeholders.
• Bridge marketing and sales by executing strategies that generate leads and drive revenue.
• Deliver personalized tours to prospective residents and family members, ensuring a warm, compassionate experience.
• Implement timely follow-ups to address inquiries and nurture relationships.
• Oversee CRM to track leads, follow-ups, and optimize sales and marketing efforts.

Skills

Communication

Closing skills

Market analysis

CRM experience

Education

Associates Degree

Tools

CRM software

Job description

Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredAssisted/Supportive Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)