Marketing and Sales Director

Glass Peaks Senior Living; Toledo (OH); Vor Ort; USD 58.000 - 62.000; Vollzeit

Benefits dieser Stelle

Advancement opportunities

Medical, dental, and vision benefits

Employee Assistance Program (EAP) & wh

Wellness programs

401(k) with biweekly match

Referral program

Paid Time Off

Zusammenfassung

Glass Peaks Senior Living in Toledo, OH is seeking a results-driven Marketing & Sales Lead to drive occupancy through strategic marketing programs and targeted outreach. You will cultivate relationships with physicians, senior centers, and home health providers, while managing a CRM to optimize lead follow-up and conversions.

Responsibilities include multi-channel marketing, engaging tours for prospective residents and families, and closing sales with data-driven decisions.

Qualifikationen

• 3+ years of sales, marketing, or community outreach experience.
• Excellent communication and interpersonal skills required.
• Ability to analyze market trends and make data-driven decisions.

Aufgaben

• Lead the community marketing and sales program to achieve resident occupancy.
• Build relationships with local professionals to maximize referrals and collaboration.
• Promote a strong social media presence reflecting the mission and values.
• Oversee multiple marketing channels including paid ads, digital platforms, and traditional outreach.
• Bridge marketing and sales to generate leads and drive revenue through campaigns and outreach.
• Deliver tailored tours for prospective residents and families with a warm, informative approach.
• Implement effective follow-up strategies to nurture inquiries and relationships.
• Manage the CRM to track leads and optimize sales and marketing efforts.

Kenntnisse

Exceptional communication

Interpersonal skills

Closing skills

Data-driven decisions

Ausbildung

Associates Degree preferred

Jobbeschreibung

Job Details: Job Location: Toledo, OH 43606, Position Type: Full Time, Salary Range: $58,000.00 - $62,000.00 Salary/year, Job Shift: 1st shift

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)