Marketing and Sales Director

Reflections Retirement Community; Zionsville (IN); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, and vision benefits

EAP & wellness programs

401(k) with employer match

Outside-In Employee Referral Program

Paid Time Off

Paycom payroll tools

Job summary

Reflections Retirement Community in Zionsville, IN is seeking a full-time Marketing and Sales professional to lead resident recruitment for Grand Victorian of Zionsville. You will develop strategies, oversee multiple outreach channels, and deliver engaging tours to prospective residents and families.

The role requires 3+ years in sales/marketing, an associates degree preferred, a valid driver's license, strong communication, and data-driven decision making.

Qualifications

• Associates Degree preferred.
• Valid Driver's License required.
• 3+ years previous sales, marketing, or community outreach.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• W Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• W Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• W Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• W Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• W Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach
• W Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• W Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• W Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Skills

Communication skills

Interpersonal skills

Closing skills

Market analysis

CRM familiarity

Education

Associates Degree preferred

Tools

CRM software

Job description

Job Details

Job Location: Grand Victorian of Zionsville - Zionsville, IN 46077

Position Type: Full Time

Salary Range: $70,000.00 - $75,000.00 Salary

Responsibilities:

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

QualificationsRequirements:

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)