Marketing and Sales Director

Reflections Retirement Community; Marion (IN); On-site; USD 62,000 - 65,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, vision benefits

401(k) with employer match

Paid Time Off

Wellness programs

Referral program

Job summary

Reflections Retirement Community in Marion, IN is seeking a full-time Marketing & Sales professional to drive occupancy through integrated strategy across digital and traditional channels. You will lead campaigns, nurture referrals from physicians and senior networks, and deliver compelling tours to families.

The role emphasizes relationship-building, data-driven decision-making, and strong closing skills to convert inquiries into residents.

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years previous sales, marketing, or community outreach required.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Lead the Community marketing and sales program to achieve optimal resident occupancy.
• Foster relationships with physicians, Senior Centers, and home health to maximize referrals.
• Promote a positive social media presence and reflect our mission and values.
• Oversee marketing channels, including paid advertising, digital platforms, and outreach.
• Bridge marketing and sales with campaigns and outreach to generate leads and drive revenue.
• Deliver tailored tours for prospective residents and families.
• Implement follow-up strategies to nurture inquiries.
• Manage the CRM to track leads and optimize efforts.

Skills

Communication

Interpersonal skills

Closing skills

Market analysis

CRM usage

Prospecting

Education

Associates Degree preferred

Job description

Job Details

Job Location: Vita of Marion - Marion, IN 46953

Position Type: Full Time

Salary Range: $62,000.00 - $65,000.00 Salary/year

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)
• *Benefits and eligibility may vary based on employment status (full-time/part-time)