Marketing and Sales Director

Keepsake Village of Columbus; Columbus (IN); On-site; USD 50,000 - 61,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, and vision

EAP & wellness programs

401(k) with biweekly match

Referral program

Paid time off

Paycom payroll tools

Job summary

Keepsake Village of Columbus in Columbus, IN, seeks a marketing and sales professional to lead community outreach and occupancy initiatives. You will nurture referrals, manage social media presence, and coordinate campaigns across channels to support resident recruitment and engagement.

The role requires strong communication, relationship-building, and data-driven decision-making with a focus on compassionate care and community partnerships.

Qualifications

• Associates Degree preferred.
• Valid Driver's License required.
• 3+ years in sales, marketing, or community outreach.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program, implementing strategies to achieve optimal resident occupancy.
• Forms relationships with local professionals including physicians, Senior Centers and home health to maximize referrals.
• Promotes a positive social media presence with content reflecting our mission and values.
• Oversees marketing channels including paid ads, digital platforms and outreach methods to engage residents and stakeholders.
• Bridges marketing and sales to generate leads and drive revenue through campaigns and outreach.
• Delivers tours for prospective residents and family members, providing a warm, high-quality experience.
• Implements follow-up strategies to nurture relationships and address inquiries.
• Manages the CRM to maintain leads and optimize sales and marketing efforts.

Skills

Sales experience

Marketing

Community outreach

Communication

Interpersonal skills

Closing skills

Market analysis

Education

Associates Degree

Job description

Job Details: Job Location: Keepsake Village of Columbus - Columbus, IN, Position Type: Full Time, Salary Range: $55000.00 - $55000.00Salary/year

Responsibilities:

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home healthto maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Qualifications:

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits:

• Advancement and professional growth opportunities
• Comprehensive medical, dental, and vision benefit packages
• EAP & wellness programs
• 401(k) with biweekly employer match*
• Outside-In Employee Referral Program
• Intentional work-life balance supported with competitive Paid Time Off*
• Self-service payroll & accuracy tools (Paycom)

*Benefits and eligibility may vary based on employment status (full-time/part-time)