Marketing and Community Outreach Internship

Southernhospitalityinternshipprogram; Sevierville (TN); On-site; USD 16,531 - 20,664; Part time

Job summary

Southernhospitalityinternshipprogram in Sevierville, Tennessee seeks an intern to support marketing operations. The role's focus is on social media management, content creation, and guest engagement. Interns will gain hands-on experience while executing marketing strategies to enhance brand awareness and engage with guests.

This position provides valuable training in a lively environment, encouraging creativity and communication skills. Join us for a fulfilling experience in the heart of family entertainment!

Qualifications

• Experience or strong interest in marketing and social media.
• Ability to create engaging content for various platforms.
• Willingness to learn and adapt in a fast-paced environment.

Responsibilities

• Support daily marketing operations.
• Assist in creating social media campaigns and content.
• Monitor social media performance and guest engagement.

Skills

Social media management

Content creation

Event promotion

Brand engagement

Analytical skills

Job description

Our PARC Mission: We strengthen families and communities by creating and operating special places where magical moments become treasured memories.

NASCAR SpeedPark: PARC Pigeon Forge, LLC, a division of PARC Entertainment, LLC (“PARC”), owns and operates the NASCAR SpeedPark in Sevierville, Tennessee. As an officially licensed attraction of the National Association for Stock Car Racing (“NASCAR”), the park offers exciting side‑by‑side go‑kart racing on eight tracks, together with amusement rides, miniature golf courses, bumper boats, an arcade, and other family‑oriented entertainment. Guests enjoy fun‑filled family experiences. If you are looking for a fast‑paced, fun work environment, NASCAR SpeedPark could be the place for you.

PARC Values: The acronym “PARC” stands for the values of our company: People First, Always Safe, Remember It’s Fun and Commit to Excellence. These values drive the focus of our company; and through our team members we strive to live out our mission each day. In order to perform the Job outlined herein, each leader is expected to adhere to and be a role model for these values as outlined in the attached Exhibit A.

Job Purpose: Support daily marketing operations while gaining hands‑on experience in social media management, content creation, event promotion, and brand engagement. Assist Marketing Leadership in developing and executing strategies that increase brand awareness, enhance guest engagement, and support park promotions while developing creative, communication, and analytical skills.

Key Duties and Responsibilities

Park‑Wide Related Duties

• Support communication of marketing initiatives and updates with leadership and operational teams
• Participate in front‑line operations during peak periods to understand guest experience and support marketing insight
• Contribute to team support and cross‑department collaboration based on operational needs

Department‑Specific Duties

• Create and schedule engaging social media content across platforms such as Facebook, Instagram, and TikTok
• Assist in executing social media campaigns and interacting with guests to increase engagement and brand awareness
• Produce marketing content including photos, videos, and promotional materials highlighting park attractions and events
• Support development of print and digital marketing materials, including signage and promotional assets
• Assist with email marketing campaigns, including content creation, audience targeting, and performance tracking
• Support guest communication via phone, email, and social media platforms
• Participate in promotion of special events, seasonal campaigns, and in‑park activations
• Assist with group sales, birthday party setup, and local partnership initiatives
• Identify and support influencer and partnership opportunities to expand brand reach
• Monitor and analyze social media performance, campaign metrics, and guest engagement trends
• Assist with market research and competitor analysis to support marketing strategy
• Support customer engagement initiatives, loyalty programs, and guest feedback response
• Assist with inventory and organization of marketing materials and promotional supplies
• Complete assigned tasks, checklists, and documentation accurately and on time
• Perform additional duties as assigned by Management

Training & Development

• Gain hands‑on experience in social media strategy, content creation, and marketing campaign execution
• Develop creative, communication, and analytical skills in a fast‑paced marketing environment
• Learn how marketing strategies impact guest behavior, attendance, and overall park experience
• Cross‑train in Admissions to gain understanding of ticketing, guest flow, and front‑line operations
• Apply marketing knowledge in real‑time by supporting events, promotions, and guest engagement
• Participate in planning discussions, campaign reviews, and performance analysis
• Build confidence through real‑world project execution and collaboration with leadership