Social Media Intern - Dollywood Parks & Resorts

Southernhospitalityinternshipprogram; Pigeon Forge (TN); On-site; USD 20,664 - 27,552; Full time

Benefits offered by this job

Hands-on experience

Networking opportunities

Portfolio work

Job summary

A family-friendly entertainment company in Tennessee is looking for a Social Media Intern to assist with social media engagement and content creation activities. The intern will work closely with the Social Media and Public Relations team to manage influencer relations and support various social media campaigns. This role offers practical experience in the field and the chance to develop valuable professional contacts and skills within a marketing department, focusing on social media strategy and community management.

Qualifications

• Curious learner with a drive for innovation and collaboration.
• Ability to create engaging social media content and manage community interactions.
• Strong understanding of social media analytics to improve strategies.

Responsibilities

• Assist the social media team with interactive efforts across platforms.
• Maintain influencer inquiries and schedule content creation.
• Develop and proof content for PR campaigns.
• Support events through PR and social media coordination.
• Track social media analytics and adjust strategies accordingly.
• Monitor social channels and work with the team to address needs.

Skills

Social media management

Content creation

Community engagement

Analytical skills

Influencer relations

Education

Pursuing a degree in Marketing, Communications, or related field

Tools

Sprout Social

AspireIQ

Job description

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It's not a difference that you can touch or see - it's a difference you can feel. We are seeking candidates who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together. This person also brings a spirit of fun, authenticity, collaboration, creativity, and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Social Media Intern checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.

The Social Media Intern is responsible for assisting the Social Media and Public Relations team with the social media presence for Dollywood Parks & Resorts, including influencer relations, social content support and social media community management support.

Dollywood will provide the intern:

• Practical experience
• Hands-on experience within the wide scope of social media and influencer professions
• Opportunity to apply theory with practice
• Opportunity to identify and create professional contacts and network accordingly
• The opportunity to create portfolio work
• Working knowledge of a marketing department with a focus on social media

Summary of Essential Functions and Responsibilities

• Assist the social media team in executing all interactive efforts across social media, including influencers, social content, community management and social media reporting
• Assist the social media team in maintaining influencer inquiries and partnerships via AspireIQ, and scheduling and creating content for Pink Jeep and Dollywood Parks & Resorts’ channels via Sprout Social
• Work with Dollywood Parks & Resorts personnel to obtain, develop and proof content for all social/PR campaigns
• Work with Public Relations and Social Media team to support PR and Dollywood Parks & Resorts’ events (media visits, park events, etc.)
• Assist in social media analytics tracking for Dollywood Parks & Resorts’ channels and evaluate results to adjust strategy to improve/meet goals
• Monitor all social media channels via Sprout on a daily/frequent basis, identifying issues or opportunities, and interacting with the Social Media Supervisor to address needs

Management reserves the right to change and/or add to these duties at any time.