Human Resources and Marketing Internship

Southernhospitalityinternshipprogram; Pigeon Forge (TN); On-site; USD 20,664 - 27,552; Full time

Job summary

Southernhospitalityinternshipprogram in Pigeon Forge, Tennessee is seeking interns to support Human Resources and Marketing operations. This role offers hands-on experience in recruiting, onboarding, guest engagement, and brand promotion. Ideal candidates will be pursuing a degree in a related field and possess strong communication and organizational skills. Join us to develop leadership and decision-making abilities in a fun, fast-paced environment.

Qualifications

• Pursuing a degree in Human Resources, Marketing, or related field.
• Strong communication and organizational skills.
• Ability to thrive in a fast-paced environment.

Responsibilities

• Support daily HR and marketing operations.
• Assist in recruiting, onboarding, and employee engagement.
• Participate in marketing campaigns and guest communication.

Skills

Communication skills

Leadership skills

Organizational skills

Team collaboration

Education

Pursuing a degree in Human Resources, Marketing, or related field

Job description

Our PARC Mission:

We strengthen families and communities by creating and operating special places where magical moments become treasured memories.

NASCAR SpeedPark:

PARC Pigeon Forge, LLC, a division of PARC Entertainment, LLC (“PARC”), owns and operates the NASCAR SpeedPark in Sevierville, Tennessee. As an officially licensed attraction of the National Association for Stock Car Racing (“NASCAR”), the park offers exciting side‑by‑side go‑kart racing on eight tracks, together with amusement rides, miniature golf courses, bumper boats, an arcade, and other family‑oriented entertainment. Guests enjoy fun‑filled family experiences. If you are looking for a fast‑paced, fun work environment, NASCAR SpeedPark could be the place for you.

PARC Values:

The acronym “PARC” stands for the values of our company: People First, Always Safe, Remember It’s Fun and Commit to Excellence. These values drive the focus of our company and through our team members we strive to live out our mission each day. In order to perform the Job outlined herein, each leader is expected to adhere to and be a role model for these values as outlined in the attached Exhibit A.

Job Purpose:

Support daily Human Resources and Marketing operations while gaining hands‑on experience in recruiting, onboarding, employee engagement, guest experience, and brand promotion. Assist HR and Marketing Leadership in maintaining organized, efficient, and guest‑focused operations while developing leadership, communication, and decision‑making skills in a fast‑paced environment.

KEY DUTIES AND RESPONSIBILITIES:

Park‑Wide Related Duties

• Support communication of operational needs and updates with Department Leadership and team members
• Participate in front‑line operations and cross‑department support during peak periods
• Contribute to staffing coverage and team support based on operational demands

Department‑Specific Duties - Human Resources Functions

• Assist with recruiting and hiring processes, including attending recruiting events, reviewing applications, coordinating interviews, and preparing hiring materials
• Support onboarding processes, including paperwork completion and new hire communication
• Maintain employee records, I‑9 forms, and organized filing systems
• Lead new hire orientation classes independently after training, presenting company policies, procedures, and culture expectations
• Prepare orientation materials, set up training spaces, and manage post‑orientation processes
• Provide support to employees with daily needs such as uniforms, name tags, and general questions
• Assist with employee engagement initiatives, including events and celebrations
• Support J‑1 international student onboarding, orientation, and communication
• Maintain inventory of HR and Marketing supplies and ensure organization and availability
• Maintain a clean, organized, and professional HR office and conference room
• Complete administrative tasks including emails, spreadsheets, and document tracking

Department‑Specific Duties - Marketing & Guest Experience Functions

• Participate in brainstorming and execution of marketing campaigns and promotions
• Assist with social media management, including content creation, posting, and guest engagement
• Conduct guest surveys and analyze feedback to support marketing strategies
• Act as a brand ambassador at events and partner locations
• Support guest communication via phone, email, and social media platforms
• Assist with special events, group bookings, and in‑park promotions
• Gain insight into guest purchasing behavior by supporting Admissions during peak times
• Monitor and respond to guest reviews across platforms

Training & Development

• Cross‑train in all indoor and outdoor park departments to gain a full understanding of operations
• Apply HR and Marketing knowledge in real‑time by assisting across departments during peak operations
• Develop leadership, communication, and problem‑solving skills in a fast‑paced, guest‑focused environment
• Gain exposure to leadership decision‑making, employee relations, and brand strategy
• Participate in operational discussions, planning, and performance‑based learning opportunities