Marketing and Community Outreach Internship

Southernhospitalityinternshipprogram; Pigeon Forge (TN); On-site; USD 30,000 - 50,000; Full time

Job summary

Southernhospitalityinternshipprogram in Pigeon Forge, Tennessee is offering an internship that focuses on marketing operations. Interns will gain experience in social media management, content creation, and event promotion. Responsibilities include supporting marketing initiatives, creating engaging content for various platforms, and monitoring campaign performance. Ideal candidates will develop skills in a fast-paced environment while assisting with strategies aimed at increasing brand awareness and guest engagement. There will also be opportunities for training in guest flow and marketing strategy.

Qualifications

• Experience with social media platforms such as Facebook, Instagram, and TikTok.
• Strong communication and analytical skills.
• Familiarity with marketing content creation.

Responsibilities

• Support communication of marketing initiatives and updates.
• Create and schedule engaging social media content.
• Assist in executing social media campaigns.

Job description

Support daily marketing operations while gaining hands‑on experience in social media management, content creation, event promotion, and brand engagement. Assist Marketing Leadership in developing and executing strategies that increase brand awareness, enhance guest engagement, and support park promotions while developing creative, communication, and analytical skills.

KEY DUTIES AND RESPONSIBILITIES

Park-Wide Related Duties

• Support communication of marketing initiatives and updates with leadership and operational teams
• Participate in front‑line operations during peak periods to understand guest experience and support marketing insight
• Contribute to team support and cross‑department collaboration based on operational needs

Department‑Specific Duties

• Create and schedule engaging social media content across platforms such as Facebook, Instagram, and TikTok
• Assist in executing social media campaigns and interacting with guests to increase engagement and brand awareness
• Produce marketing content including photos, videos, and promotional materials highlighting park attractions and events
• Support development of print and digital marketing materials, including signage and promotional assets
• Assist with email marketing campaigns, including content creation, audience targeting, and performance tracking
• Support guest communication via phone, email, and social media platforms
• Participate in promotion of special events, seasonal campaigns, and in‑park activations
• Assist with group sales, birthday party setup, and local partnership initiatives
• Identify and support influencer and partnership opportunities to expand brand reach
• Monitor and analyze social media performance, campaign metrics, and guest engagement trends
• Assist with market research and competitor analysis to support marketing strategy
• Support customer engagement initiatives, loyalty programs, and guest feedback response
• Assist with inventory and organization of marketing materials and promotional supplies
• Complete assigned tasks, checklists, and documentation accurately and on time
• Perform additional duties as assigned by Management

Training & Development

• Gain hands‑on experience in social media strategy, content creation, and marketing campaign execution
• Develop creative, communication, and analytical skills in a fast‑paced marketing environment
• Learn how marketing strategies impact guest behavior, attendance, and overall park experience
• Cross‑train in Admissions to gain understanding of ticketing, guest flow, and front‑line operations
• Apply marketing knowledge in real‑time by supporting events, promotions, and guest engagement
• Participate in planning discussions, campaign reviews, and performance analysis
• Build confidence through real‑world project execution and collaboration with leadership