Growth Analytics Manager: Marketing ROI & Insights

Mars Petcare; Loveland (CO); On-site; USD 99,000 - 124,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) with match

Paid time off

Parental leave

Tuition reimbursement

Life insurance

Disability insurance

Pet care discounts

Job summary

Antech Diagnostics in Loveland, CO, part of Mars Science & Diagnostics, seeks a Performance Marketing & Analytics Manager to own our marketing analytics and ROI measurement. You will transform data into insights, drive attribution, and create dashboards across Marketing, Sales, and Product to optimize pipeline and revenue.

You'll partner with Marketing, Revenue Operations, and leadership to define KPIs, implement reporting in Salesforce and HubSpot, and deliver actionable recommendations.

Qualifications

• Bachelor's degree in Marketing, Analytics, or a related field.
• 3–5 years in marketing analytics or related roles.
• Experience building attribution models and ROI reporting.
• Hands-on with Salesforce and HubSpot campaign tracking.
• Experience with CRM systems, marketing automation, and BI tools.
• Ability to translate data into actionable business insights.

Responsibilities

• Develop and optimize marketing performance measurement frameworks.
• Build dashboards, scorecards, and exec reports.
• Analyze campaigns across digital, email, paid, events, content.
• Collaborate with marketing, sales, revenue ops to define KPIs.
• Own marketing reporting in Salesforce and HubSpot.
• Develop lead funnel reporting from MQLs to closed-won.
• Monitor lead quality and pipeline velocity; propose improvements.
• Create and manage marketing attribution models.
• Ensure data governance across Salesforce, HubSpot, and BI tools.
• Lead ad hoc analyses for planning and budgeting.
• Present findings to leadership with clear recommendations.
• Stay updated on analytics tech and best practices.

Skills

Marketing analytics

Attribution modeling

ROI reporting

KPI development

Forecasting

Data storytelling

Education

Bachelor's degree in Marketing/Analytics/Statistics

Tools

Salesforce

HubSpot

Power BI

Google Analytics

Excel

Job description

Antech Diagnostics in Loveland, CO, part of Mars Science & Diagnostics, seeks a Performance Marketing & Analytics Manager to own our marketing analytics and ROI measurement. You will transform data into insights, drive attribution, and create dashboards across Marketing, Sales, and Product to optimize pipeline and revenue.

You'll partner with Marketing, Revenue Operations, and leadership to define KPIs, implement reporting in Salesforce and HubSpot, and deliver actionable recommendations.