Marketing Analytics Analyst - Data-Driven ROI

TaskVerse; United States; Hybrid; USD 70,000 - 115,000; Full time

Benefits offered by this job

Health coverage

401(k) with company matching

Generous PTO and training

Job summary

SmartFinancial seeks a Marketing Analyst to join our dynamic marketing team. You will analyze market trends, customer behavior, and competitors to refine campaigns and maximize ROI. Proficiency in Excel, SQL, and Google Analytics will drive data-driven decisions across cross-functional teams.

The role offers a blend of in-office and remote work within a fast-paced, innovative company that values growth and learning. Competitive compensation aligns with experience.

Qualifications

• 2+ years of experience in marketing analytics or a related field.
• Proficiency in data analysis tools such as Excel, SQL and Google Analytics.
• Excellent communication and presentation skills for cross-functional teams.
• Bachelor's degree in marketing, business, statistics or related field preferred.

Responsibilities

• Analyze market trends, customer demographics, and competitor activities to inform strategies.
• Measure and evaluate marketing campaigns using advanced data analytics.
• Develop and maintain marketing performance reports and dashboards for stakeholders.
• Provide actionable insights and strategic recommendations based on data.

Skills

Analytical thinking

Problem solving

Data storytelling

Education

Bachelor's degree in marketing or related field

Tools

Excel

SQL

Google Analytics

Job description

SmartFinancial seeks a Marketing Analyst to join our dynamic marketing team. You will analyze market trends, customer behavior, and competitors to refine campaigns and maximize ROI. Proficiency in Excel, SQL, and Google Analytics will drive data-driven decisions across cross-functional teams.

The role offers a blend of in-office and remote work within a fast-paced, innovative company that values growth and learning. Competitive compensation aligns with experience.