Manager of Marketing Performance Analytics

AAA Mountain West Group; Walnut Creek (CA); Hybrid; USD 159,000 - 199,000; Full time

Benefits offered by this job

401k matching

Medical, Dental, Vision

Paid holidays

Paid time off

Volunteer hours

Free AAA Classic Membership

Product discounts

Tuition reimbursement

Job summary

AAA Mountain West Group in Walnut Creek, CA is seeking a Marketing Performance Analytics Manager to drive ROI through data collection, analysis, and interpretation from multiple sources. Lead a professional staff and collaborate with product, digital marketing, IT, and analytics to set expectations for measurement aligned with business objectives.

Responsibilities include building dashboards, guiding data tagging standards, and delivering insights that inform executive decisions and optimize

Qualifications

• Minimum Qualifications Bachelor's degree in Marketing, Analytics, Computer Science, or a related field
• 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics
• 3+ years of supervisory experience.

Responsibilities

• Develop dashboards and reports connecting marketing performance to business outcomes such as leads, pipeline, member engagement and ROI.
• Lead Marketing Analytics team and collaborate with cross-functional teams including product management, digital marketing, IT and analytics.
• Provide recommendations and insights for short and long term actions to executive management and improve campaign performance.
• Define data tagging standards and support data governance to streamline reporting and measurement.

Skills

Analytical thinking

Data visualization

Cross-functional collaboration

GA4

SFMC

Executive storytelling

Education

Bachelor's degree in Marketing, Analytics, Computer Science, or a related field

Tools

Tableau

Looker

Google Analytics

GA4

Job description

Why Work For Us?

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly.
• Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

The Manager, Marketing Performance Analytics is responsible for driving marketing ROI through the collection, analysis, and interpretation of data from various sources. This critical role evaluates the effectiveness of marketing efforts and leads a professional staff dedicated to reporting and strategic insights. By collaborating with cross-functional teams, including product management, digital marketing, IT, and analytics. the Manager sets clear expectations for measuring and reporting on tactical marketing activities to ensure alignment with business objectives.

ESSENTIAL FUNCTIONS

Campaign/Marketing Reporting

Responsible for development of dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, Member engagement, and ROI. Brings expertise, or identifies subject matter experts, in support of multi-functional marketing efforts across all tactics and strategies. Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency. Collaborate on defining and maintaining standards for data tagging, field usage, etc. to streamline reporting and measurement.

Team Management

Accountable for prioritization, quality of work, and impact of work produced by the Marketing Analytics team. Leverages strong collaboration with peers in the broader Member Experience, Marketing, Analytics, and IT teams. Effective communication and development of team members to enhance the impact of club's communication to Members and prospects.

Insights & Solutions

Provides recommendations and solutions for both short and long term actions to executive management. Provides meaningful insights that enable tangible improvements, inform strategic decisions, and optimize campaign performance.

KNOWLEDGE / SKILLS / ABILITIES

Intellectually curious, highly collaborative, and has a bias toward action. Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights. Experience with both digital and analog campaign management and end-to-end attribution. Experience with Salesforce Marketing Cloud/SF MCE, SF Data Cloud/Data 360 and Google Analytics, Supermetrics, etc. Excellent data visualization and reporting skills (Tableau, Looker, or similar). Demonstrated talent for effectively presenting data insights and complicated issues to a range of audiences including executive level presentations. Proficiency with web analytics platforms such as GA4.

EDUCATION, COMPETENCIES, CERTIFICATIONS/LICENSES

Minimum Qualifications Bachelor's degree in Marketing, Analytics, Computer Science, or a related field 7+ years of experience as a professional in marketing analytics, campaign analytics, or digital analytics. 3+ years of supervisory experience.

DISCLAIMER

The job functions listed describe the general nature and level of work being performed by team members assigned to this job. They are not intended to be an exhaustive list and may be subject to change based on business needs.

#LI-MV1 We target between minimum and midpoint of the range, and all offers are subject to a fair pay analysis - Compensation Range: Min: $158,958.00 - Mid: $198,697.00 - Welcome to AAA Mountain West Group (MWG), serving Northern California, Nevada, Utah, Arizona, Alaska, Wyoming, and Montana. We believe our team should make their mark: over every mile and at every moment, we pride ourselves at helping our Members outsmart life’s obstacles. We are a not-for-profit, membership-based organization that has served our Members for over a century: from our legendary roadside assistance and award-winning insurance products to free travel planning and new innovations.