Marketing Analytics Manager: Drive Revenue with Data

Vicar Operating, Inc. dba VCA

Loveland (CO)

On-site

USD 99,000 - 124,000

Full time

6 days ago

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Benefits offered by this job

Paid time off

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with company match

Tuition reimbursement

Pet care discounts

Job summary

Antech Diagnostics is seeking a Performance Marketing & Analytics Manager to own marketing analytics and performance measurement, turning data into actionable insights across Marketing, Sales, and Product.

The role focuses on attribution, ROI measurement, customer journey analytics, and closed-loop reporting. You will collaborate with Marketing, Revenue Ops, and Business leaders to drive data-driven decisions and optimize campaigns.

Qualifications

Bachelor's degree in Marketing, Business, Analytics, Statistics, or a related field; or equivalent experience.
3-5 years of experience in marketing analytics or a related analytical role.
Experience developing marketing attribution models and ROI reporting.
Hands-on experience with Salesforce and HubSpot including campaign tracking and lifecycle reporting.

Responsibilities

Develop and maintain marketing performance measurement frameworks for campaigns, pipeline, and revenue impact.
Build dashboards, scorecards, and executive reporting to inform leadership.
Analyze campaign performance across digital, email, paid media, events, and content programs.
Define KPIs with stakeholders and ensure alignment between marketing objectives and outcomes.
Own marketing reporting in Salesforce and HubSpot, including funnel and pipeline analyses.
Monitor lead quality, campaign effectiveness, and pipeline velocity; provide improvement recommendations.
Create attribution models to measure marketing's contribution to revenue and inform investments.