Marketing Analytics Manager - Build Data-Driven Growth

Baseten; San Francisco, Northern (CA, KY); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive equity

100% medical, dental, vision insurance

Flexible PTO including Winter Break

Parental leave

Fertility stipend

401(k)

Exposure to ML startups

Job summary

Baseten in San Francisco seeks a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. The role is foundational and hands‑on, coordinating with Demand Gen, Field Marketing, MOps and Product Marketing to stitch together activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards, semantic layers and plugins to empower teams to answer questions and drive

Qualifications

• 5+ years in marketing analytics, growth analytics, product analytics, data science, or similar quantitative role.

Responsibilities

• Define Marketing success metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue.
• Ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third‑party sources.
• Create a medallion architecture connecting journeys across systems from first touch to signup, onboarding, activation and expansion.
• Understand audiences: develop segmentation frameworks based on customer attributes, intent and product behavior.
• Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints.
• Measure awareness and channel impact: establish frameworks for brand, awareness and channel effectiveness analyzing signals and downstream product behavior.
• Improve marketing activation and optimization: connect data back into platforms like Google Ads and LinkedIn, including offline conversions.
• Architect building blocks turning data into action: design and implement A/B tests, incrementality testing and multi‑touch attribution.

Skills

SQL fluency

Data modeling

Marketing analytics

Event-level data

Audience segmentation

GA/analytics

Tools

BigQuery

dbt

Fivetran

Airbyte

Databricks

Google Analytics

Salesforce

HubSpot

Job description

Baseten in San Francisco seeks a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. The role is foundational and hands‑on, coordinating with Demand Gen, Field Marketing, MOps and Product Marketing to stitch together activities and outcomes across the funnel.

You'll build data models connecting acquisition, engagement, activation, product usage and revenue, and design dashboards, semantic layers and plugins to empower teams to answer questions and drive